Job Description

About Femtosoft Technologies

Femtosoft Technologies stands as a prominent software design, software development, digital marketing, and web development firm located in Chennai, India. Our expertise encompasses a diverse array of services, such as software development, digital marketing, mobile application development, search engine optimization, and social media marketing. We aim to enable brands to succeed in the digital era by employing strategic insights, innovative solutions, and unwavering commitment to execution. With more than a decade of experience, we are committed to delivering outstanding results and nurturing robust, collaborative relationships with our clients.

Role Description

We are in search of a skilled and innovative Digital Marketing Specialist to become a part of our team. The ideal applicant will be tasked with the creation, execution, and oversight of marketing campaigns aimed at promoting our company's products and services. You will play a significant role in increasing brand visibility in the digital realm, as well as in driving traffic to our website and generating leads and customers.

Qualifications

- A minimum of one year of experience is required.
- Any degree or Bachelor’s degree in Marketing, Business, or a related discipline or is necessary.
- Demonstrated experience in a role such as a Digital Marketing Specialist or a comparable position is essential.
- Comprehensive knowledge of different social media platforms, industry best practices, and website analytics is expected.
- Familiarity with HTML, CSS, and JavaScript would be advantageous.
- Proficiency in SEO, SEM, Google Analytics, and CRM software is required.
- Strong analytical abilities and a data-driven mindset are crucial.
- Candidates should be well-informed about the latest trends and technologies in digital marketing.

Job Responsibilities

- Develop and implement comprehensive digital marketing strategies encompassing SEO/SEM, marketing databases, email campaigns, social media initiatives,



and display advertising efforts.
- Establish, enhance, and sustain our presence across social media platforms.
- Analyze and report on the effectiveness of all digital marketing initiatives, measuring performance against established goals such as ROI and KPIs.
- Recognize trends and insights to refine spending and enhance performance based on these findings. Generate innovative and creative strategies for growth.
- Design, implement, and assess experiments and conversion tests.
- Work in conjunction with internal teams to create landing pages and improve the overall user experience.
- Employ robust analytical skills to assess the complete customer journey across various channels and touchpoints.
- Identify conversion opportunities and optimize user pathways.
- Engage with agencies and other partner vendors.
- Assess new technologies and provide strategic insights for their potential adoption when suitable.

Skills Required

- Proficient in communication and interpersonal relations.
- Capable of managing various projects and meeting deadlines effectively.
- Exceptional organizational abilities and time management expertise.
- Demonstrates a high degree of initiative and collaborates effectively within a team setting.
- Possesses a strong motivation and ambition for success.
- Familiarity with digital marketing principles, tools, and industry best practices.
- Skilled in utilizing digital marketing tools and software.

Benefits

- You have a wide range of career options from social media marketing expert, content writer, copywriter, search engine marketer, digital marketing analyst to SEO expert.
- You could become an in-demand professional.
- You have the opportunity to work with people of different skills, thereby developing people skills.
- Online marketing offers a adaptable and versatile approach to promoting your product, eliminating the need for door-to-door efforts typical of traditional marketing methods.
- Assists you in acquiring valuable business insights.

Job Information

Work Mode

Work from Office

Working Days

Mon to Sat

📌 Digital Marketing Specialist (India)
🏢 Femtosoft Technologies
📍 India