Key ResponsibilitiesPaid Advertising

● Plan, execute, and optimize paid campaigns across:

○ Google Ads (Search, Display, Performance Max, YouTube)

○ Meta Ads (Facebook & Instagram)

○ LinkedIn Ads

○ X (Twitter) Ads

○ Native Advertising Platforms

● Manage monthly advertising budgets efficiently.

● Continuously improve campaign performance based on KPIs.

Campaign Management

● Build full-funnel acquisition campaigns.

● Execute Lead Generation campaigns.

● Manage App Install campaigns (if applicable).

● Create Brand Awareness campaigns.

● Develop Remarketing and Retargeting strategies.

● Optimize landing pages to improve conversion rates.

Analytics & Reporting

● Track campaign performance using:

○ Google Analytics 4 (GA4)

○ Google Tag Manager (GTM)

○ Meta Events Manager

○ Looker Studio

● Analyze:

○ CTR

○ CPC

○ CPM

○ CPA

○ CPL

○ CAC

○ ROAS

○ ROI

● Prepare daily, weekly, and monthly performance reports.

● Provide actionable insights to improve campaign efficiency.

Conversion Rate Optimization (CRO)

● Conduct A/B testing for:

○ Ad creatives

○ Landing pages

○ Headlines

○ CTAs

○ Audience segments





● Improve website conversion rates through continuous optimization.

Audience Strategy

● Create custom audiences.

● Build Lookalike Audiences.

● Segment users based on behavior and demographics.

● Optimize targeting to increase lead quality.

Marketing Automation

● Coordinate with CRM and marketing automation tools.

● Track customer journeys from lead generation to conversion.

● Improve lead nurturing workflows.

Collaboration

● Work closely with:

○ Creative Designers

○ Content Team

○ SEO Team

○ Product Team

○ Sales Team

○ Business Development Team

● Ensure campaigns align with business objectives and revenue targets.

Budget Management

● Allocate advertising budgets strategically.

● Monitor daily spending.

● Reduce cost per acquisition while increasing lead quality.

● Improve Return on Ad Spend (ROAS).

Market Research

● Monitor industry trends.

● Analyze competitor advertising strategies.

● Identify recent digital growth opportunities.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Rupeeq
📍 India