- Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, marketing databases, email, social media, and display advertising.
- Content & Social Media: Manage and optimize the company's social media channels, create engaging content, and ensure brand consistency across all platforms.
- Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) using tools like Google Analytics.
- Optimization: Identify trends and insights, and optimize spend and performance based on the data. Brainstorm recent and creative growth strategies.
- Collaboration: Collaborate with internal teams (such as design and sales) and external agencies to create landing pages and optimize user experience.