Job Overview

We are looking for a Performance Marketing Executive with 2–4 years of

experience in D2C brands to manage and optimize digital advertising campaigns

across Meta, Google, and other platforms. The role focuses on driving customer

acquisition, lead generation, and revenue growth through data-driven marketing

strategies and campaign performance optimization.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta

(Facebook & Instagram), Google Ads, YouTube, and other digital platforms.

- Manage customer acquisition campaigns with a focus on ROAS, CAC, CPL,

and revenue growth.

- Develop and implement full-funnel marketing strategies for D2C brands.
- Monitor daily campaign performance and optimize targeting, creatives,

budgets, and bidding strategies.

- Analyze campaign data using Google Analytics, Meta Business Manager,

Google Ads Manager, and other reporting tools.

- Coordinate with the creative team for ad creatives, landing pages, videos,

and promotional content.

- Conduct A/B testing for creatives, audiences, landing pages, and ad copies.
- Track and improve conversion rates across website and landing pages.
- Manage retargeting, remarketing, and customer retention campaigns.
- Work closely with the CRM and E-commerce teams to improve lead quality

and sales conversions.

- Generate performance reports and present actionable insights to





management.

- Monitor competitor activities, industry trends, and emerging digital

marketing opportunities.

Required Skills

- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing D2C brand performance marketing campaigns.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and

conversion tracking.

- Understanding of customer acquisition funnels and e-commerce metrics.
- Experience with audience segmentation, remarketing, and lookalike

audience strategies.

- Strong analytical and data interpretation skills.
- Proficiency in Excel and reporting dashboards.
- Knowledge of Shopify, WooCommerce, or similar e-commerce platforms is

preferred.

Preferred Experience

- Experience working with D2C, healthcare, wellness, skincare, personal care,

or consumer brands.

- Proven track record of achieving ROAS and revenue growth targets.
- Ability to independently manage advertising budgets and campaign

performance.

- Robust communication and problem-solving skills.
- Results-oriented mindset with attention to detail.

Pay: ₹30,000.00 - ₹45,000.00 per month

Application Question(s):

- What is your Current CTC?
- How many years of experience do you have in this field ?
- What is your notice period?
- What is your Expected CTC?

Work Location: In person

📌 Performance Marketing Executive (Ahmedabad)
🏢 CareVance Global
📍 Ahmedabad