Referral & Loyalty Manager

Opening: 1 Nos.
Job ID: 143835
Employment Type: Full Time
Reference:
Work Experience: 3.0 Year(s) To 6.0 Year(s)
CTC Salary: Not Disclosed by Recruiter
Function: Other
Industry: Real Estate/Property
Qualification: MBA/MMS/MPM/PGDM - Marketing
Location:
Posted On: 06th Aug, 2026

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Job Summary

The Referral & Loyalty Manager will be responsible for driving customer referrals, enhancing customer loyalty, and building long-term relationships with existing homebuyers. The role focuses on increasing repeat business, generating qualified referrals, and improving customer engagement through loyalty initiatives and post-sales relationship management.

Key Responsibilities

- Develop and execute customer referral and loyalty programs to generate qualified leads.
- Build and maintain robust relationships with existing customers, investors, and channel partners.
- Track and manage referral leads from registration through booking and payout.
- Coordinate with Sales, CRM, Marketing, and Finance teams for seamless referral processing.
- Organize customer engagement activities such as festivals, appreciation events, possession events, and exclusive previews.
- Monitor referral conversions and customer satisfaction metrics.
- Handle customer queries related to referral benefits, rewards, and loyalty programs.
- Identify opportunities to improve customer retention and increase repeat purchases.
- Ensure all referral activities comply with company policies and applicable regulations.

Required Skills

- Strong relationship management skills
- Excellent communication and negotiation abilities
- Customer-centric approach




- MIS reporting and Excel proficiency
- Event coordination skills
- Analytical and problem-solving abilities
- Ability to work with cross-functional teams

Preferred Qualifications

- Graduate or MBA in Marketing, Sales, or Business Administration.
- 3-6 years of experience in Real Estate CRM, Customer Loyalty, Referral Sales, or Relationship Management.
- Experience handling HNI customers and residential real estate projects is preferred.
- Familiarity with RERA guidelines and the residential sales process is an advantage.

Key Performance Indicators (KPIs)

- Number of referral leads generated
- Referral-to-booking conversion ratio
- Revenue generated through referrals
- Customer retention rate
- Repeat purchase percentage
- Event participation and engagement

Key Skills

- Referral & Loyalty Manager
- Customer Referral
- Client Relationship Management

Company Profile

The Organization is a premier builder known for distinctive homes in some of the finest locations in Mumbai. They have been actively involved in property developments and construction for over 2 decades. Their reputation is built on providing customers with quality craftsmanship, innovative design, and second-to-none after-sales service. This reputation has been established brick by brick, home by home, in their single-family and condominium home development. With an edge over residential projects, they have also diversified into building Commercial Complexes. The company manages a portfolio spanning across Residential, Commercial, and Retail properties in Mumbai, the commercial capital of India. Going forward, the company is continuously expanding its geographic base through acquisitions by leveraging its established credentials.

📌 Referral & Loyalty Manager (Mumbai)
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