Job Title: Regional / Zonal Sales Manager – Retail & Distribution

Location: Pan-India / Region-Specific

Experience: 10-18 Years

Industry Preference: FMCG, Q-Commerce, Consumer Tech

About the Role
We are looking for a high-impact Regional / Zonal Sales Manager who brings strong expertise in retail distribution, trade marketing, and last-mile execution. The ideal candidate will have hands-on experience in scaling GT/MT channels and driving B2C growth, preferably from organizations like Swiggy, Unilever, Blinkit, or ITC Limited, etc.

This role demands a strong operator mindset with the ability to blend strategy with on-ground execution.

Key Responsibilities
1. Distribution Strategy & Channel Expansion

Design and execute GT (General Trade) & MT (Modern Trade) distribution strategies.
Expand retail footprint and improve channel penetration across assigned regions.
Identify new growth opportunities across urban, semi-urban, and emerging markets.

2. Trade Marketing & In-Store Excellence

Drive in-store visibility, merchandising standards, and activation programs.
Collaborate with marketing teams to implement trade campaigns and promotions.
Ensure robust execution of planograms, branding, and retailer engagement.

3. Pricing & Commercial Strategy

Develop and execute pricing, discounting, and margin optimization playbooks.




Monitor competitor pricing and market dynamics to drive effective decisions.
Manage trade spends and ensure ROI-driven investments.

4. Last-Mile Operations & Q-Commerce Integration

Oversee last-mile delivery efficiency and service levels, especially for Q-commerce channels.
Work closely with supply chain teams to ensure availability, fill rates, and quick replenishment.
Drive operational excellence in dark stores / retail fulfillment setups.

5. Sales Execution & Team Leadership

Lead, mentor, and scale a team of Area Sales Managers / Field Sales Executives.
Drive strong execution rigor, beat planning, and outlet coverage.
Build a high-performance sales culture with clear KPIs and accountability.

Key Requirements

10-18 years of experience in Retail Sales / Distribution / Trade Marketing.
Strong exposure to FMCG or Q-commerce ecosystems.
Proven track record in distribution expansion and revenue growth.
Deep understanding of:

GT/MT channel dynamics
B2C retail execution
Pricing & discounting strategies
Last-mile logistics

Strong analytical mindset with hands-on problem-solving ability.
Excellent stakeholder management and team leadership skills.

Preferred Background

Experience with companies like Swiggy, Blinkit, Unilever, ITC Limited or similar high-scale distribution businesses.

📌 Regional / Zonal Sales Manager – Retail & Distribution (Mumbai)
🏢 Consultbae India
📍 Mumbai