Job Description

- Design visually impactful graphics, campaign assets, social media creatives, presentations, and marketing collaterals.
- Use GenAI tools (e.g., Adobe Firefly, Mid Journey, Runway, Canva AI, Freepik AI) to generate and enhance images, layouts, and creative variations.
- Create lightweight motion graphics, short-form videos, animations, and reels using both standard and AI-based video tools.
- Visualize and design screens and layouts aligned with brand and digital experience guidelines.
- Develop and present mockups/storyboards for stakeholders, and convert approved concepts into final deliverables.
- Support localization and adaptation of global assets for regional markets.
- Maintain brand consistency while introducing recent design trends, formats, and AI-assisted creative possibilities.
- Review creative outputs to ensure high-quality design, brand alignment, and accuracy — applying a strong visual QA mindset.
- Build design systems, templates, and automated workflows to reduce turnaround time and improve scalability.
- Collaborate closely with content, marketing, and automation teams on integrated campaigns.

Qualifications

- Bachelor’s degree in Design, Visual Communication, Fine Arts, Animation, Multimedia, or related field
- 2+ years of hands-on experience in digital design — including campaign assets,



social media content, and marketing visuals
- Strong working experience with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro; InDesign optional)
- Exposure to GenAI design tools for image/video creation (e.g., Adobe Firefly, Google Vertex, Runway, Mid Journey, Canva AI, Freepik AI)
- Experience with motion graphics and short-form video content for digital platforms
- Good understanding of production requirements across digital channels (formats, screen sizes, optimization)
- Strong aesthetic sense and attention to visual detail
- Creative attitude with willingness to explore emerging tools and improve workflows
- Strong communication and time-management skills

Additional Information

Must-Have Skills & Experience

- Proactive learner exploring GenAI and emerging creative tools to enhance workflows
- Effective communication and collaboration skills with stakeholders
- Experience in digital media design and brand/campaign systems
- Flexible, adaptable, and open to feedback — including support for rotational shifts during critical phases

Preferred / Nice-to-Have

- Exposure to motion graphics, short-form videos, animations, and AI-assisted video tools
- Understanding of design automation workflows and templates

📌 Graphic Designer - GenAI (India)
🏢 METRO Global Solution Center IN
📍 India