1. Define and drive the product strategy for SMS and Push marketing channels
2. Translate market and customer insights into impactful product solutions
3. Deliver high-quality product enhancements through cross-functional collaboration
4. Set success metrics and lead initiatives from ideation to launch
Role responsibilities:
1. Collaborate with design, engineering, and stakeholders to develop customer-centric features
2. Engage with customers to validate problems and test solutions
3. Ensure compliance with global SMS marketing standards
4. Align product roadmap with company goals and communicate progress across teams