Company Overview

One of Finance Company is looking for a dynamic, data-driven Digital Marketing Manager to lead performance marketing and digital growth strategies for our financial services partner. If you have a proven track record of scaling loan acquisition campaigns and managing high-budget ad spends, we want to hear from you!

Job Highlights

- Designation: Digital Marketing Manager
- Location: C-Scheme, Jaipur (100% Work From Office)
- Industry: Financial Services / NBFC / FinTech
- Experience Required: 5 to 8 Years (NBFC / Banking / FinTech background mandatory)
- Offered CTC: Up to 7.0 LPA
- Employment Type: Full time, Permanent

Key Eligibility Criteria (Must-Haves)

- Budget Scale Expertise: Proven track record of managing high-volume budgets (2,00,000+ daily ad spend).
- Domain Experience: Minimum 5 years of core experience in Digital/Performance Marketing within the NBFC, FinTech, or Banking domain.
- Technical Mastery: Deep hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and CRM integrations.
- Lead Generation Focus: Proven expertise in driving high-ROI, quality lead generation for financial products (Personal Loans, Business Loans, LAP, Microfinance, etc.).

Roles & Responsibilities

1. Performance Marketing & Paid Acquisition

- Plan, execute, and optimize end-to-end paid acquisition strategies across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Strategically scale campaign budgets up to 2 Lakhs+ daily while maintaining optimal Cost Per Lead (CPL)



and Customer Acquisition Cost (CAC).
- Run remarketing/retargeting campaigns to maximize lead-to-conversion rates.

2. Technical & Analytics Setup

- Oversee end-to-end tracking setups including GTM, GA4 events, Meta Pixel tracking, offline conversion tracking, and CRM integration.
- Conduct regular A/B testing on ad creatives, landing pages, audiences, and messaging to continuously improve Click-Through Rates (CTR) and Conversion Rates (CRO).

3. Organic & Content Strategy

- Oversee organic search efforts (SEO & SEM) to increase inbound traffic and improve non-paid lead generation channels.
- Work closely with content and design teams to build high-converting landing pages and ad graphics.

4. Reporting & ROI Management

- Monitor, analyze, and present daily, weekly, and monthly performance dashboards tracking CAC, CPL, ROAS, and overall ROI to senior management.
- Manage vendor, agency, and internal team workflows to ensure seamless execution.

Required Skills & Competencies

- Core Competencies: Performance Marketing, Lead Generation, CRO, A/B Testing, Search Engine Optimization (SEO), SEM, Remarketing.
- Platforms & Tools: Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, SEMrush/Ahrefs, HubSpot/Zoho CRM.
- Analytical Mindset: Exceptional data interpretation skills with a laser focus on ROI and unit economics.
- Leadership: Strong communication, project management, and team handling capabilities.

Work Location & Schedule

- Address: C-Scheme, Jaipur, Rajasthan
- Schedule: Day Shift (In-Office)

📌 Digital Marketing Manager (Jaipur)
🏢 Pukh Raj Jain (Proprietor Of Jobs Placers)
📍 Jaipur