Description:
Role Title: Regional Sales Manager - Northern South Island
Reports To: Head of Sales
Business Unit: Sales
Sub Business Unit: Sales
Location: Nelson, Marlborough
Global Job Level: GJL3
Prepared by: Sarah Dewes
Approved by:
Division Overview:
Tolead, develop, and executeUPL's regional sales strategy by managing distributor networks, channel partners, and field teams - ensuring sustainable business growth and farmer-centric value delivery.
Role Purpose: Responsible fordriving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.
Key Working Relationships
Internal
- Country Head / Head of Sales
- Regional sales team
- NPP, Technical, Regulatory team
- Marketing Team
- Supply chain team
External
- UPL retailer partners
- Industry organisations
- Independent agronomists and key influencers
Role Accountabilities
1. Role Specific Accountabilities
- Build and maintain strong relationships with UPL retail customers through regular, purposeful contact within the assigned territory
- Proactively manage the territory to meet and exceed sales targets and KPIs
- Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio
- Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics
- Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs
- Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities
- Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes
- Partner with the customer service team to deliver best-in-class service to all retailer partners
- Provide high-quality technical support and agronomic advice to customers across the territory
1. Sales Strategy & Target Achievement
- Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios
- Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives
- Monitor sales performance metrics regularly and take proactive corrective action where needed
1. Customer - Internal and External
- Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes
- Anticipate and exceed both internal and external customer needs, managing expectations proactively
- Take personal ownership of customer service standards and continuously raise the bar on service delivery
- Identify, understand, and respond to evolving customer needs with agility and professionalism
1. Systems & Processes
- Comply with business processes, systems and policies.
- Deliver all required business system outcomes accurately and on time
1. Workplace Health, Safety and Workplace
- Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy
- Actively support and participate in HSE initiatives, projects, and programmes
Role Title: Regional Sales Manager - Northern South Island
Reports To: Head of Sales
Business Unit: Sales
Sub Business Unit: Sales
Location: Nelson, Marlborough
Global Job Level: GJL3
Prepared by: Sarah Dewes
Approved by:
Division Overview:
Tolead, develop, and executeUPL's regional sales strategy by managing distributor networks, channel partners, and field teams - ensuring sustainable business growth and farmer-centric value delivery.
Role Purpose: Responsible fordriving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.
Key Working Relationships
Internal
- Country Head / Head of Sales
- Regional sales team
- NPP, Technical, Regulatory team
- Marketing Team
- Supply chain team
External
- UPL retailer partners
- Industry organisations
- Independent agronomists and key influencers
Role Accountabilities
1.
Role Specific Accountabilities
- Build and maintain solid relationships with UPL retail customers through regular, purposeful contact within the assigned territory
- Proactively manage the territory to meet and exceed sales targets and KPIs
- Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio
- Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics
- Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs
- Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities
- Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes
- Partner with the customer service team to deliver best-in-class service to all retailer partners
- Provide high-quality technical support and agronomic advice to customers across the territory
1. Sales Strategy & Target Achievement
- Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios
- Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives
- Monitor sales performance metrics regularly and take proactive corrective action where needed
1. Customer - Internal and External
- Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes
- Anticipate and exceed both internal and external customer needs, managing expectations proactively
- Take personal ownership of customer service standards and continuously raise the bar on service delivery
- Identify, understand, and respond to evolving customer needs with agility and professionalism
1. Systems & Processes
- Comply with business processes, systems and policies.
- Deliver all required business system outcomes accurately and on time
1. Workplace Health, Safety and Environment
- Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy
- Actively support and participate in HSE initiatives, projects, and programmes
📌 Regional Sales Manager (India)
🏢 upl
📍 India