Job Description

Key Responsibilities

- Lead Identification: Research and identify potential leads through various channels, including online research, social media, email campaigns, webinars, and industry events
- Lead Qualification: Analyze and qualify leads based on predefined criteria to ensure they align with the companys target market and sales goals
- Outbound Communication: Engage with potential leads via email, phone calls, Linked In, and other communication platforms to generate interest in our IT services
- Lead Nurturing: Develop and execute lead nurturing strategies to maintain ongoing relationships with prospects until they are ready to engage with the sales team
- CRM Management: Maintain accurate and up-to-date records of lead interactions, statuses, and progress in the companys CRM system
- Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with broader business goals and marketing campaigns
- Reporting: Provide regular reports on lead generation activities, conversion rates,



and overall effectiveness to management
- Market Analysis: Stay up to date with industry trends, market conditions, and competitor activities to refine lead generation strategies
- Continuous Improvement: Suggest and implement recent methods to enhance the efficiency and effectiveness of lead generation efforts
- Strong communication and interpersonal skills

Skills

- Proficiency in CRM tools (e g , Salesforce, Hub Spot)
- Experience with email marketing tools (e g , Mailchimp, Marketo)
- Ability to work independently and as part of a team
- Analytical mindset with the ability to assess and adapt lead generation strategies
- Proficient in using tools like Linked In Sales Navigator for lead generation
- Excellent organizational and time management skills
- Understanding of IT services, including software development, managed services, cloud computing and cybersecurity

📌 Associate Business Development (Gurugram)
🏢 OrangeMantra
📍 Gurugram