About Setoo: Setoo is an AI-driven software solutions company building intelligent software, AI applications, enterprise
platforms, automation solutions, and digital experiences for businesses worldwide.
We're looking for a passionate and experienced SEO & Performance Marketing Specialist who
understands how search has evolved beyond traditional SEO. The ideal candidate should have hands-on
experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative
Engine Optimization (GEO), and Performance Marketing, helping both Setoo and our clients achieve
measurable business growth.

Key Responsibilities:
Search Engine Optimization (SEO)

- Develop and execute SEO strategies for Setoo and client websites.

- Perform technical SEO audits and resolve indexing, crawlability, website health, and Core Web Vitals issues.

- Conduct keyword research, competitor analysis, and content gap analysis.

- Optimize website architecture, metadata, internal linking, structured data, and on-page SEO.

- Plan and execute ethical off-page SEO and backlink acquisition strategies.

- Monitor website performance using Google Search Console, GA4, and other SEO tools

Answer Engine Optimization (AEO)

- Optimize content for Featured Snippets, AI Overviews, People Also Ask, Knowledge Panels, and Voice search.

- Implement Schema Markup and structured data.

- Create answer-focused, entity-driven, and conversational content strategies.

Generative Engine Optimization (GEO)

- Optimize websites and content for AI-powered search platforms including ChatGPT, Gemini, Claude,
Perplexity, and Microsoft Copilot.

- Improve AI discoverability through semantic content, topical authority, and knowledge hubs





- Stay updated with AI search trends and evolving search algorithms.

Performance Marketing

Plan, execute, and optimize campaigns across:

- Google Ads

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- YouTube Ads

Responsibilities include campaign planning, audience targeting, conversion tracking, A/B testing, landing
page optimization, budget management, lead generation, and ROAS optimization for both Setoo and client
projects.

Analytics & Collaboration

- Track and report campaign and SEO performance using Google Analytics 4 (GA4), Google Tag.

- Work closely with developers, designers, and content teams to execute SEO-first marketing strategies.

- Leverage AI tools to improve research, content planning, reporting, and overall marketing efficiency.

Required Qualifications & Skills:

Must Have

- 3–4 years of hands-on experience in SEO and Digital Marketing.

- Strong expertise in Technical, On-page, and Off-page SEO.

- Practical experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

- Proven experience managing Google Ads and Meta Ads campaigns.

- Strong understanding of Google Analytics 4, Google Search Console, and Google Tag Manager.Console, and Google Tag Manager.

- Excellent analytical, communication, and reporting skills.





- Ability to manage multiple projects independently while delivering measurable results.

Preferred Experience:

Working knowledge of one or more of the following:

- Ahrefs

- SEMrush

- Screaming Frog

- Looker Studio

- Microsoft Clarity

- Shopify

- WordPress

- Next.js

- Schema Markup (JSON-LD)

- Core Web Vitals

- AI-powered SEO and marketing tools

Experience working with B2B SaaS, AI, Software Development, IT Services, or international markets will be an added advantage.

What We're Looking For:

We're looking for someone with proven, hands-on experience, not just certifications.

The ideal candidate should:

- Be a results-oriented professional with a strong focus on measurable business outcomes rather than vanity metrics.

- Demonstrate successful SEO campaigns with measurable improvements in organic traffic, rankings, lead generation, and conversions.

- Understand how AI is transforming search through AEO and GEO, and proactively adapt strategies to stay ahead.

- Be comfortable managing both organic growth and paid marketing campaigns.

- Think beyond keyword rankings by focusing on ROI, qualified leads, customer acquisition, and business growth.

- Continuously experiment, analyze data, and optimize campaigns based on performance.

- Stay updated with Google's algorithm updates, AI search evolution, and emerging digital marketing
trends.

- Take ownership of projects, work independently, and collaborate effectively across marketing, content, and development teams.

If you're passionate about up-to-date search marketing and want to work on AI-driven products, global clientprojects, and help shape the future of search, we'd love to have you join Setoo.

📌 SEO & Performance Marketing Specialist (SEO AEO GEO) (Pune)
🏢 Important Company of the Sector
📍 Pune