We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.
Job Role:
- Working closely with cross-functional teams to identify problem statements
- Planning and implementing end to end consumer research strategies and methodologies
- Conducting qualitative as well as quantitative research relying on primary as well as secondary research
- Talking to existing and potential customers to understand their needs and behaviour
- Doing a competitor analysis to understand product offerings and features
- Devising actionable strategies from consumer insights
- Reporting and presenting your findings to drive current product development and marketing strategies
Job Requirements:
- Minimum 6 years of experience conducting qualitative and quantitative research
- Strong analytical skills to extract actionable insights from data
- Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
- Strong communication and presentation skills
- MBA, MA in Design/Sociology/Psychology in a numerate discipline
- Need to have prior experience working with FMCG/Consumer Tech or any client-side company
Responsibilities
.
Qualifications
.
📌 Marketing- Product Communication-HO & SUPPORT-Marketing HO (Mumbai)
🏢 Important Group
📍 Mumbai
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.