The Marketing & Sales Ops Specialist is the operating backbone of BOT's go -to -market motion the person who makes pipeline run predictably and turns marketing activity into measurable revenue impact. This role owns the HubSpot system of record, the lead -to -revenue process, ABM operations, and the reporting layer that ties marketing investment to sales outcomes.
You will work in close alignment with the Marketing and Sales team to build a sales and marketing engine that scales clean data, sharp ICP filtering, disciplined deal stages, and a single source of truth across the funnel.
Key Responsibilities
HubSpot Ownership — System of Record
- Own end -to -end HubSpot administration across Marketing Hub, Sales Hub, and CRM
- Configure and maintain Deal pipeline stages, probabilities, exit criteria, and mandatory
- CRM fields aligned to BOT's 7 -stage sales process
- Build, manage, and optimise lifecycle automation across Lead â MQL â SQL â Prospect â Customer
- Set up and refine the lead scoring model ICP criteria
- Maintain CRM data hygiene: contact properties, deduplication, segmentation, lifecycle alignment, list management
- Document, enforce, and continuously improve HubSpot SOPs and ops playbooks
Sales Ops — Pipeline & Process Discipline
- Partner with the sales team to operationalise the sales funnel: mandatory field enforcement, stage progression rules, and stuck -deal alerts.
- Maintain pipeline hygiene through weekly deal reviews, stage audits, and data validation
- Build and own sales reporting: pipeline funnel, weighted pipeline, win rate, average deal size, sales cycle length, stage conversion rates