Role & responsibilities
The Media Marketeer will be responsible for strategizing, planning and executing media (digital) campaigns in the ASIA region. The media marketeer will be responsible for delivering media campaigns for brands through effective, measurable, and evolving digital media strategies. Media expertise needed would be in the domains of display, native, social, performance and cross-channel media.
Responsibilities
- Owns digital and integrated media strategy for the divisions/brands
- Establish paid (digital) media planning and efficiency management across key brands in the divisional portfolio
- Paid media measurement and KPIs set-up for campaigns and overall brand/product development
- Media data analysis and conducting data driven optimization continuously
- Manage agency stakeholders to increase paid media efficiency
- Driving ecommerce sales and traffic to etailer platforms and improving media dollars efficiency
- Follow and find implementation opportunities of latest industry trends and technologies (media centric)
- Keep abreast of competitors media strategy and activities (competitor monitoring)
- Periodic reporting to internal stakeholders
• Experience with traditional (offline) media planning is a good to have
Preferred candidate profile
Bachelor's degree, MBA preferred•
7+ years of digital media/marketing experience •
Experience with display, social media, SEM, analytics and other digital media planning & execution in ASIA•
Data analytics experience with Adobe Analytics or other web analytics •
Strategic thinker with excellent written and verbal communication, including presentation skills•
Ability to work independently, problem solve and leverage multiple function/business/country/global support•
Affinity for learning and applying new technologies and staying abreast of recent trends•
Excellent project management skills, and able to manage multiple projects at once
[email protected]
www.persolindia.com
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📌 Media Marketeer (Bengaluru)
🏢 PERSOL
📍 Bengaluru