ROLE PURPOSE

Own two interconnected mandates: first, manage Brand's relationships with all partner brands coordinating with brand principals on co-marketing plans, launch allocations, in-boutique activations, and brand compliance; and second, drive brand growth and topline revenue through integrated marketing initiatives that convert brand awareness into HNI acquisitions and revenue. This is a P&L-sensitive;, high-ownership role that sits at the intersection of brand, commerce, and partnership.

KEY RESPONSIBILITIES

- Partner Brand Management - Serve as the primary marketing interface between Brand and all partner brand representatives . Manage annual co-marketing plans, brand principal visit coordination, marketing fund utilisation, and compliance with each brand's global guidelines. Ensure brand maximises the commercial and brand value of every principal relationship.
- Brand Growth Strategy & Execution Lead integrated brand campaigns for Brand that build brand awareness, prestige, and HNI consideration. Own the brand calendar seasonal campaigns (Diwali, Akshaya Tritiya, year-end), product launch moments, and milestone communications. Ensure every brand touchpoint digital, print, boutique, event reflects a consistent, premium narrative.
- Topline Revenue Marketing Develop and execute marketing initiatives with a direct line to revenue: exclusive preview campaigns for top-tier clients, limited-edition launch marketing, clienteling-integrated marketing journeys, and boutique traffic-driving activations.



Work closely with the retail and sales teams to align marketing effort to revenue targets.
- Launch & Campaign Coordination with Brand Principals — Coordinate India-specific product launch campaigns with each brand principal — securing marketing assets, adapting global campaigns for the Indian HNI audience, and briefing the internal creative team on localised execution. Manage co-op marketing fund deployment and reporting back to principals.
- Boutique & Retail Marketing — Own in-boutique marketing touchpoints: seasonal VM themes, brand principal corner activations, new boutique opening campaigns, and city-specific awareness drives. Collaborate with the VM Executive and Events team to ensure boutique environments actively sell the brand.
- HNI Acquisition Marketing — Design marketing programmes specifically aimed at acquiring new HNI clients — partnership-led acquisition through luxury adjacents, PR-driven awareness among UHNWI audiences, referral programmes for existing collector clients, and exclusive access offers that attract recent prospects without discounting.
- Cross-functional Leadership & Reporting — Coordinate across the internal marketing team (Brand & Content, Events, Clienteling, Digital) to ensure all initiatives are integrated and on-brand. Prepare quarterly marketing performance reviews — brand health scores, campaign ROI, partner brand compliance status, and topline revenue attribution from marketing activity.

📌 Marketing Manager-Leading Luxury Retail, Mumbai
🏢 Vsquare Consultants
📍 Mumbai