Job Title: Social Media & Brand Executive/Manager (Female Candidates only)
Company: International Luxury Brand
Industry: Retail / Luxury Retail
Experience: 5 12 Years
Qualification: Any Graduate / Post Graduate
Location: New Delhi
Job Summary
We are looking for a creative and strategic Social Media Executive / Manager to develop, implement, and manage the brands social media presence across platforms. The role involves social media strategy planning, content creation, audience engagement, lead generation, and driving both online sales and offline store footfall. The candidate should have experience in luxury, retail, fashion, jewellery, watches, or lifestyle brand

Key Responsibilities
Social Media Strategy & Planning

- Develop a full-fledged social media strategy on a quarterly / half-yearly / annual basis.
- Create a detailed execution roadmap and content calendar.
- Define platform-specific strategies for Instagram, LinkedIn, Facebook, YouTube, etc.
- Plan campaigns, launches, seasonal promotions, and brand storytelling initiatives.

Brand Awareness & Engagement

- Increase brand awareness, reach, followers, and engagement across platforms.
- Build and manage the brands online community.
- Monitor trends and implement creative ideas to improve engagement.
- Maintain brand tone, luxury positioning, and visual consistency.

Page Management

- Manage and maintain all active social media pages.
- Coordinate with internal teams for content approvals and updates.

Lead Generation & Sales Support





- Drive online sales through social media campaigns and promotions.
- Support offline store footfall and in-store purchases through digital campaigns and activations.
- Support product categories like watches, silverware, and luxury products through online and offline marketing initiatives.

Content Creation

- Plan and create content for luxury products including: (Static posts, Carousels, Videos, Reels, Campaign shoots)
- Work with designers, photographers, and agencies for content production.

Performance Tracking & Reporting

- Track social media performance metrics (reach, engagement, leads, conversions).
- Prepare monthly performance reports.
- Optimize campaigns based on performance insights and analytics.

Requirements

- Experience: 512 years in social media / Digital Marketing (Luxury / Retail / Fashion / Jewellery preferred)
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube
- Basic knowledge of paid ads and lead generation campaigns
- Good communication and writing skills
- Creative thinking and understanding of luxury branding
- Knowledge of social media analytics and reporting tools

About the Company
Our client is a 150-year-old reputed official retailer of an International Luxury Brand, dealing in exclusive luxury products and silver artware, and is part of a global luxury retail network with its Head Office / Showroom at Janpath, Connaught Place, Current Delhi.
Interested candidates can share their resumes at:
[email protected]

📌 Social Media & Brand Executive/Manager (New Delhi)
🏢 Selective Global Search
📍 New Delhi