KEYRESPONSBILITIES:

1. Website Digital Experience OwnershipOwn and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.Partner with COE for overall TE.com enhancements

2. Search FindabilityLead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.

3. Digital Insights Customer Journey AnalyticsAnalyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.

4. Cross Functional Digital CX ProgramsPartner with Product, Engineering,



Sales and COE to align and execute digital experience improvement programs.Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.

5. Promotion Engagement SupportSupport digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications

- Bachelors degree or above in Digital, Marketing or related field.
- 8+ years of experience in digital experience/marketing (B2B preferred).
- Hands on experience with:
- o Website CMS (AEM preferred)o Analytics platforms (Adobe Analytics, Google Analytics)o SEO/SEM tools (SEMrush, Google Ads, Search Console)
- o UX research, customer journey mappingo HTML code is a plus
- Solid analytical mindset with ability to translate insights into concrete actions.
- Excellent communication and collaboration skills with experience influencing cross functional stakeholders.
- Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.

📌 Senior Digital Marketing Analyst (Bengaluru)
🏢 TE Connectivity
📍 Bengaluru