Job Description: Social Media & Google Ads Lead Generation Expert

Job Title: Social Media and Google Ads Lead Generation Expert
Company: Easy Share Services
Industry: Financial Services / Stock Market Research
Employment Type: Full-time
Location: [Office Location / Remote / Hybrid]
Experience Required: 25 years
Salary: Based on experience and performance

About the Company

Easy Share Services is a SEBI-registered Research Analyst firm providing stock-market research, market insights and research-based recommendations to customers. We are looking for an experienced digital marketing qualified who can generate qualified leads through Google Ads, social-media advertising and organic digital campaigns while following applicable financial-advertising and company-compliance requirements.

Role Summary

The Social Media and Google Ads Lead Generation Expert will plan, launch, manage and optimise paid and organic marketing campaigns across Google, Meta and other suitable digital platforms.

The candidate will be responsible for generating genuine, high-quality leads, improving conversion rates, controlling customer-acquisition costs and ensuring that all marketing communication is accurate, transparent and compliance-friendly.

Key Responsibilities

Google Ads

- Plan and manage Google Search, Display, YouTube and remarketing campaigns.
- Conduct keyword research and identify high-intent audiences.
- Create campaign structures, ad groups, advertisements and extensions.
- Monitor cost per click, cost per lead, conversion rate and return on advertising spend.
- Optimise bids, budgets, keywords, placements and audience targeting.
- Identify and block irrelevant search terms and low-quality traffic.
- Set up and verify conversion tracking through Google Ads, Google Analytics and Google Tag Manager.
- Prepare weekly and monthly campaign-performance reports.

Social Media Advertising

- Create and manage campaigns on Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
- Develop lead-generation campaigns, landing-page campaigns, video-view campaigns and retargeting campaigns.
- Build custom audiences, lookalike audiences and remarketing funnels.
- Test creatives, headlines, calls to action, formats and audience segments.
- Monitor lead quality and coordinate with the sales team to improve targeting.
- Reduce fake, duplicate and irrelevant leads.
- Manage campaign budgets and achieve agreed cost-per-qualified-lead targets.

Content and Social Media Management

- Prepare a monthly content calendar for Instagram, Facebook, YouTube, LinkedIn and other channels.
- Develop ideas for reels, short videos, market-education posts,



infographics and promotional content.
- Write captions, headlines, ad copy and landing-page content.
- Coordinate with graphic designers, video editors and research analysts.
- Publish content consistently and monitor engagement.
- Respond professionally to comments and direct messages or route them to the appropriate team.
- Track audience growth, engagement, reach, watch time and enquiries.

Lead Generation and Funnel Management

- Generate qualified leads for research products and services.
- Design lead funnels from advertisement to landing page, enquiry form, WhatsApp or CRM.
- Create landing pages with clear service information, disclosures and calls to action.
- Integrate lead forms with CRM, email, WhatsApp and sales follow-up systems.
- Track leads from first enquiry through conversion.
- Analyse lead source, lead quality, sales conversion and customer-acquisition cost.
- Work closely with sales representatives to improve lead qualification.
- Maintain accurate campaign and lead-generation reports.

Compliance and Brand Protection

- Ensure advertisements do not promise assured, fixed or guaranteed investment returns.
- Avoid misleading claims, exaggerated profit statements and unsupported performance representations.
- Use only company-approved advertisements, creatives, testimonials and risk disclosures.
- Clearly present the company’s correct name and SEBI Research Analyst registration details wherever required.
- Obtain internal approval before publishing financial-services advertisements.
- Maintain records of approved advertisements, campaign copies, creatives and landing pages.
- Protect customer data and avoid sharing lead information with unauthorised parties.
- Immediately report suspicious leads, impersonation pages, fake advertisements or misuse of the company’s brand.

Required Skills and Qualifications

- Bachelor’s degree in Marketing, Business, Communications, Commerce or a related discipline.
- Two or more years of hands-on experience in performance marketing or lead generation.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Analytics, Google Tag Manager and conversion tracking.
- Experience with Facebook Ads Manager, Instagram advertising and YouTube campaigns.




- Understanding of landing pages, CRM systems and marketing automation.
- Strong copywriting and audience-targeting skills.
- Ability to analyse campaign data and make performance-based decisions.
- Knowledge of Canva or similar creative tools is preferred.
- Basic video-editing knowledge is an advantage.
- Experience in financial services, fintech, stock-market education or investment research is preferred.
- Good written and verbal communication skills in English and Hindi; knowledge of regional languages is an advantage.

Preferred Certifications

- Google Ads Search Certification
- Google Ads Display or Video Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- Certification in digital marketing, performance marketing or social-media marketing

Key Performance Indicators

Performance will be measured using:

- Number of qualified leads generated
- Cost per qualified lead
- Lead-to-customer conversion rate
- Customer-acquisition cost
- Return on advertising spend
- Landing-page conversion rate
- Percentage of fake or irrelevant leads
- Social-media reach and engagement
- Video views, watch time and subscriber growth
- Compliance accuracy and absence of misleading advertisements
- Timeliness and accuracy of campaign reports

Candidate Profile

The ideal candidate should be:

- Data-driven and performance-oriented
- Creative but compliance-conscious
- Capable of independently managing advertising budgets
- Skilled in generating quality leads rather than only high lead volumes
- Familiar with the sensitivity of advertising financial products and services
- Able to coordinate effectively with sales, compliance, research and creative teams
- Honest, disciplined and careful while handling customer information

Application Requirements

Candidates should submit:

- Updated rsum
- Portfolio or examples of previous campaigns
- Google Ads and Meta Ads performance screenshots
- Details of advertising budgets previously managed
- Examples of cost per lead and conversion results achieved
- Copies of relevant certifications
- Current salary, expected salary and notice period

Suggested Job-Portal Summary

Easy Share Services is hiring a Social Media and Google Ads Lead Generation Expert with 2–5 years of experience in Google Ads, Meta Ads, YouTube marketing, landing pages, conversion tracking and qualified lead generation. Experience in financial services or the stock-market industry will be preferred. The candidate must be performance-driven and capable of creating compliant marketing campaigns without assured-return or misleading investment claims.

📌 Digital Marketing Manager (Navi Mumbai)
🏢 Easy Share Services
📍 Navi Mumbai