About the job

About Client - We are a product-first fashion tech start-up based in Bangalore, founded by alumni of IIT Delhi and IIM Ahmedabad. Our founding team has led and scaled some of Indias biggest ecommerce companiesFlipkart, Udaan, and CityMall.

We are VC-funded and are building a new-age fashion brand at the intersection of technology, design, and speed. Our mission is to deliver affordable, trendy, high-quality fashion using data-driven insights, tech innovation, and superior customer experience.

We are seeking a high-energy Creative Strategist to define and scale the visual and narrative identity of our fast fashion brand. In this role, you will bridge the gap between creative storytelling and data-driven performance. You will deeply understand our audience, translate trends into punchy digital narratives, and build structured, budget-conscious campaigns that drive direct-to-consumer (D2C) growth.

Key Responsibilities

Storytelling & Value Proposition

- Shape the Narrative: Translate our core product value propositions into bold, relatable, and punchy consumer stories.
- Content Creation: Concept, script, and direct high-impact social media assets, focusing heavily on short-form video reels for organic social and performance marketing.
- Communication Structure: Map out and systemise our brand's communication universe across all digital and physical touchpoints.

Consumer Insights & Strategy

- Audience Mapping: Build an intimate understanding of our target consumeridentifying exactly who they are, their cultural context, and why they buy.




- Trend Forecasting: Monitor internet culture, viral fashion trends, and retail shifts to keep our content pipeline fresh and relevant.

Cross-Functional Impact & Operations

- Cross-Functional Collaboration: Partner daily with Growth, Performance Marketing, and Merchandising teams to align creative output with business metrics.
- Impact Mapping: Connect creative concepts back to hard data, proving how specific visual elements drive revenue, click-through rates (CTR), and conversions.
- Budget Optimization: Ingeniously deconstruct and execute high-quality creative concepts while staying strictly within budget constraints.

Required Experience & Qualifications

- Industry Background: Minimum 24 years of experience working within Fashion D2C brands or other agile, non-beauty lifestyle D2C sectors.
- Format Expertise: Proven track record of producing high-converting performance marketing reels and viral organic social content (TikTok, Instagram Reels, YouTube Shorts).
- Strategic Mindset: Strong ability to structure complex brand messaging into clean, impactful, and scalable creative frameworks.
- Data Literacy: Ability to interpret performance marketing metrics to iterate, optimize, and defend creative choices.
- Portfolio: A diverse portfolio showcasing punchy copywriting, video concepting, and successful D2C campaign strategy.

What We Offer

- Fast-paced, creative freedom in a rapidly growing fashion brand.
- Highly team-oriented culture with a flat organizational structure.

📌 Creative Strategist - Social Media/ Reels (Bengaluru)
🏢 TAAS Partners
📍 Bengaluru