Job Opening: Apparel Marketing & Brand Marketing

Location: Kolkata, India
Employment Type: Full-time
Industry: Apparel Sourcing & Manufacturing

About the Role
The Garment People is looking for an Apparel Marketing & Brand Communications Executive who combines a
solid understanding of apparel manufacturing with creativity & communication skills, and an interest in digital
marketing.
This is not a conventional digital marketing or a merchandising role.
We are looking for someone who understands how garments are made from yarn and fabric development to
knitting, dyeing, garment construction, embellishments, finishing, and quality and can translate this
knowledge into engaging content and marketing campaigns for an international B2B audience.
The ideal candidate will have technical understanding of knitwear manufacturing, strong communication and
content skills, and the ability to present products, processes, and industry insights in a way that is relevant and
engaging for international apparel buyers.
Key Responsibilities
Partner with the marketing agency to generate leads for the company via the following activities:
Content Development: Develop engaging digital content around products, fabrics, manufacturing processes,
technical capabilities, quality, innovation, sustainability, and apparel industry insights.
Social Media Management: Manage the company's social media presence, particularly LinkedIn and other
relevant B2B platforms, including content planning, publishing, and engagement.
Campaign Development:



Conceptualize and execute creative marketing campaigns that communicate the
company's capabilities, expertise, products, and value proposition to prospective international buyers.
Email Marketing: Develop and execute targeted B2B email marketing campaigns, including campaign concepts,
copy, content, and coordination of outreach to prospective customers.
SEO Optimization: Optimize website content to improve organic visibility for relevant apparel sourcing,
knitwear, and manufacturing searches.
Blogs & Website Content: Research and develop blogs, articles, product stories, capability pages, and other
website content relevant to apparel brands and buyers.
Content Planning: Develop and maintain a structured content calendar aligned with the company's marketing
priorities, product developments, target markets, and industry events.
Industry Research: Stay updated on apparel trends, materials, manufacturing technologies, sustainability
developments, and changing buyer requirements to identify relevant marketing and content opportunities.
Offline Marketing: Participate in leading trade fairs relevant to the company's business
Technical Knowledge
Knowledge of knitwear manufacturing is a must for this role.




Skills Required
Excellent communication skills (written and verbal)
Strong understanding of apparel products and manufacturing
Creative thinking and content development abilities
Ability to communicate technical apparel concepts in an engaging manner
Good research and analytical skills
Ability to independently develop content and campaign ideas
Strong attention to detail and visual/content sensibility
Ability to coordinate with creative teams
Educational Background
Preferred educational qualifications:
Bachelor's degree in Knitwear Design, Apparel Technology, Fashion Technology, Textile Technology, Fashion Design or a related
discipline
and
Master's degree in Fashion Management or Marketing or MBA.
International Travel
While the position will be based out of our Kolkata office, the role offers hands-on exposure to both apparel
manufacturing and international markets.
The candidate will be required to travel to Bangladesh to the tune of understanding the company's production
ecosystem and processes.
There will also be opportunities for occasional travel to Europe and other international markets to attend
apparel trade fairs, exhibitions, and industry events, providing direct exposure to international buyers, brands,
and emerging industry trends.
Candidates should therefore be comfortable with international travel as part of the role.
Interested candidates can send their resume to: [email protected]

📌 Apparel and Brand Marketing (Kolkata)
🏢 The Garment People
📍 Kolkata