Job Title: Marketing Executive

Role Overview

Are you a high-energy, detail-oriented marketing professional looking to accelerate your career in the tech space?

We are seeking a self-driven Marketing Executive with 12 years of general marketing experience, preferably in the IT services industry, to join our dynamic Solutions Marketing team. In this role, you will play a pivotal part in driving brand awareness and demand generation. This is a highly collaborative, hands-on role where you will support end-to-end marketing operations—focusing on marketing automation, database management, campaign execution, webinar coordination, short-form content creation and competitive intelligence.

If you are eager to learn, love optimizing processes, and thrive in a fast-paced environment, this is the perfect chance to grow your marketing career.

Key Responsibilities

- Marketing Automation:
- Own the execution and scheduling of email marketing campaigns from start to finish.
- Maintain database hygiene by regularly cleaning and segmenting email contact lists to ensure high deliverability and engagement.
- Conduct rigorous quality assurance (QA) and testing on all email templates prior to deployment.

- Campaign Operations & Analytics:

- Track, monitor, and report on core digital, email and campaign metrics
- Turn raw campaign data into actionable insights to help the team continuously optimize performance.

- End-to-End Webinar Support:

- Manage the setup of webinar landing pages and registration forms on our website.




- Conduct pre-event testing of webinar platforms and integration tools to ensure a seamless attendee experience.
- Oversee post-event tracking, data consolidation, and lead routing for the sales team.

- Cross-Functional Team Coordination:

- Act as the central coordinator between the Solutions Marketing team and key stakeholder groups:
- Content: Coordinate copy requirements and deadlines.
- Design: Collaborate on visual assets and graphic layouts.
- GTM & Product: Align on campaign timelines, product launches, and deliverables.
- Social Media: Coordinate with the social media team on posting schedules.

- Content & Communication:

- Write and edit clear, compelling copy for digital channels, including email subject lines, short-form campaign copy, and registration landing pages.

Requirements

- Experience: 1 to 2 years of hands-on experience in a marketing role or a digital marketing agency (ideally within the IT services, SaaS, or B2B tech industry).
- Technical Skills:
- It will be good to have experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and CRM systems (e.g., Salesforce).
- Proficiency in Microsoft Office / Google Workspace (especially Excel/Sheets for data tracking).

- Professional Competencies:

- Outstanding written and verbal English communication skills with a sharp eye for grammar and detail.
- Strong project management and organizational skills, with the ability to manage multiple timelines simultaneously.
- A collaborative mindset with a proactive, "can-do" attitude toward solving problems.

- Education: Bachelor’s degree in Marketing, Business, Communications, Commerce, or Engineering.

📌 Marketing Executive (Mumbai)
🏢 Datamatics
📍 Mumbai