- Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions.
- Identify and onboard new institutional clients including government and private establishments.
- Set, monitor, and achieve monthly and annual sales targets across territories.
- Build strong relationships with distributors, ensuring consistent brand visibility and product availability.
- Develop regional sales strategies in line with business objectives and market trends.
- Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives.
- Conduct periodic market visits and business reviews to ensure consistent performance.
- Ensure compliance with pricing policies, payment terms, and credit control processes.
Required Skills & Experience:
- Exposure with a minimum of 3-4 years of experience in FMCG or F&B; institutional sales.
- Proven track record in channel development and distributor management.
- Solid negotiation, communication, and relationship management skills.
- Excellent business acumen and analytical ability to identify growth opportunities.
- Willingness to travel extensively to drive business expansion.
Preferred Background:
- Experience working with reputed FMCG / F&B; brands or distributors in the institutional sales domain.
- MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred).