Product Marketing Manager

Location: Mumbai

Desired Candidate Profile
Experience
MBA with 36 years in Product Marketing, and product launch from Consumer Electronics, Lifestyle Products, Textiles & Apparel, Fashion Accessories, Home & Living Products, Consumer Durables industries only

Role Summary
The Product Marketing Manager will drive end-to-end product development and new product introduction, from concept generation through commercialization. The role requires close collaboration with Design, R&D;, Sourcing, Supply Chain, Sales, Marketing, and external vendors to develop innovative, consumer-centric, and commercially viable products. The ideal candidate should have hands-on experience in product marketing, product development, market research, vendor management, costing, and cross-functional project execution.

Key Responsibilities

Product Development & NPD
~ Drive end-to-end product development from concept to commercial launch.
~ Develop and manage product launch calendars to ensure timely execution.
~ Collaborate with Design, R&D;, and Brand teams to define product specifications and features.
~ Evaluate product feasibility, materials, functionality, and consumer relevance.
~ Monitor project milestones and ensure adherence to launch timelines.

Product Marketing & Commercialization
~ Support go-to-market planning for recent product launches.
~ Develop product positioning,



feature documentation, and launch presentations.
~ Coordinate with Sales and Marketing teams for product readiness and training.
~ Track launch performance and recommend product improvements.

Consumer & Market Insights
~ Conduct competitor benchmarking and market research.
~ Identify consumer trends, emerging categories, and innovation opportunities.
~ Gather customer insights through retail visits, online reviews, and consumer feedback.
~ Recommend product enhancements based on market intelligence.

Costing & Value Engineering
~ Analyze product costing and pricing to ensure market competitiveness.
~ Partner with sourcing teams to optimize costs while maintaining quality standards.
~ Support value engineering and material optimization initiatives.

Vendor & Supplier Management
~ Coordinate with domestic and international suppliers during product development.
~ Manage sample development, approvals, testing, and quality compliance.
~ Resolve supplier issues related to product quality, timelines, and specifications.

Cross-functional Coordination
~ Work closely with Design, Supply Chain, Sales, Operations, Marketing, and Quality teams.
~ Ensure inventory readiness before product launch.
~ Track project status and communicate updates to stakeholders.

📌 Product Marketing Manager (Mumbai)
🏢 Hector and Streak Consulting
📍 Mumbai