Key Responsibilities

- Develop and execute comprehensive marketing strategies aligned with business objectives, seasonal campaigns, and product launches for the Kidonex retail segment.
- Plan and implement integrated online and offline marketing campaigns to increase brand awareness, store footfall, customer engagement, and sales.
- Manage digital marketing activities including.
- Develop retail marketing plans to attract parents, caregivers, and children through targeted campaigns and customer engagement initiatives.
- Manage brand communication and ensure consistent branding across stores, digital platforms, promotional materials, and marketing channels.
- Collaborate with merchandising, sales, sourcing, and visual merchandising teams to support product launches and promotional activities.
- Conduct market research and competitor analysis to understand trends in kids' apparel, toys, and retail markets.
- Develop customer segmentation strategies and targeted campaigns based on customer behavior and preferences.
- Plan and execute in store promotions, seasonal campaigns, events, and customer activation programs to increase sales.




- Support customer loyalty and retention initiatives by analyzing customer data and improving engagement strategies.
- Manage marketing budgets effectively and track campaign performance, ROI, and key marketing metrics.
- Lead and coordinate with internal teams and external agencies to execute marketing initiatives successfully.

Required Skills & Experience

- Minimum 4 years of experience in retail marketing.
- Proven experience in kids' fashion, baby products, toys, or lifestyle retail segment.
- Strong understanding of both digital marketing and traditional retail marketing strategies.
- Hands on experience in social media marketing, performance marketing, campaigns, promotions, and brand building.
- Solid analytical skills with the ability to interpret customer insights and marketing performance data.
- Excellent communication, planning, and team management skills.
- Ability to work in a fast-paced retail environment and deliver business growth.

📌 Marketing Manager (Malappuram)
🏢 BGC Trading Limited Liability Partnership
📍 Malappuram