Heres a professional Job Description for an E-Commerce Manager (Handloom & Apparel Industry) suitable for a handloom, saree, or ethnic wear brand.

Job Description - E-Commerce Manager (Handloom & Apparel) Job Title

E-Commerce Manager

Department

E-Commerce / Digital Business

Industry

Handloom | Apparel | Ethnic Wear | Fashion Retail

Location

As per Company Requirement

Reports To

Head - Business / Director

Job Summary

The E-Commerce Manager will be responsible for managing and growing the companys online business across the brand website and various online marketplaces. The role includes driving online sales, managing product listings, coordinating digital marketing activities, overseeing order fulfillment, improving customer experience, and ensuring profitable growth of the e-commerce business.

Key Responsibilities E-Commerce Business Management

- Manage daily operations of the e-commerce business.
- Drive online sales and revenue growth.
- Develop and execute strategies to improve website conversions.
- Monitor website performance and user experience.

Marketplace Management
- Manage online marketplaces such as:
- Amazon
- Flipkart
- Myntra
- Ajio
- Nykaa Fashion
- Tata CLiQ Fashion
- Other relevant marketplaces
- Optimize marketplace performance and sales.
- Ensure compliance with marketplace policies.

Website Management
- Update banners, collections, offers, and promotional campaigns.
- Coordinate with web developers for website improvements.
- Ensure smooth navigation and mobile responsiveness.
- Monitor website speed and customer journey.

Product Listing & Catalog Management
- Create and maintain accurate product listings.
- Upload product descriptions, specifications, pricing, and inventory.
- Coordinate with photography and design teams for high-quality product images.
- Ensure SEO-friendly product titles and descriptions.




- Manage seasonal collections and new product launches.

Inventory & Order Management
- Coordinate with warehouse and inventory teams.
- Ensure stock availability across all online channels.
- Monitor order processing, dispatch, returns, and cancellations.
- Reduce stock-outs and order delays.

Sales & Performance Analysis
- Analyze sales performance and customer behavior.
- Track key performance metrics.
- Prepare weekly and monthly business reports.
- Recommend strategies for improving sales and profitability.

Digital Marketing Coordination
- Coordinate with digital marketing agencies or in-house teams.
- Plan promotional campaigns during festivals and sales events.
- Support SEO, SEM, Meta Ads, Google Ads, and email marketing initiatives.
- Improve customer acquisition and retention.

Customer Experience
- Monitor customer reviews and ratings.
- Resolve customer complaints related to online purchases.
- Improve customer satisfaction and repeat purchases.

Vendor & Cross-Functional Coordination
- Coordinate with merchandising, marketing, logistics, warehouse, and finance teams.
- Ensure timely execution of online campaigns and product launches.

Qualifications
- Bachelors Degree in Business Administration, Marketing, Fashion Management, E-Commerce, or a related field.
- MBA is preferred.

Experience
- Minimum 4-7 years of experience in E-Commerce Management.
- At least 2-3 years of experience in the Handloom, Apparel, Ethnic Wear, Textile, or Fashion industry is mandatory.




- Experience managing D2C websites and online marketplaces is preferred.

Required Skills
- E-Commerce Operations
- Marketplace Management
- Shopify/WooCommerce/Magento
- Amazon Seller Central
- Flipkart Seller Hub
- Myntra Partner Portal
- Catalog Management
- Product Listing Optimization
- Inventory Management
- Website Analytics
- Google Analytics
- SEO & Digital Marketing
- Excel & MIS Reporting
- Team Management
- Communication & Negotiation Skills
- Customer Relationship Management

Key Performance Indicators (KPIs)
- Monthly Online Sales Revenue
- Website Conversion Rate
- Marketplace Sales Growth
- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Inventory Accuracy
- Order Fulfillment Rate
- Order Cancellation Rate
- Customer Satisfaction Rating
- Repeat Purchase Rate
- Product Listing Accuracy
- Return & Refund Percentage

Preferred Candidate Profile
- Strong understanding of the handloom and ethnic wear market.
- Experience working with sarees, handcrafted textiles, or apparel brands.
- Ability to analyze business data and make strategic decisions.
- Strong leadership and project management skills.
- Excellent communication and problem-solving abilities.
- Ability to work in a fast-paced retail environment.

Benefits
- Market-competitive salary
- Performance Incentives
- Provident Fund (PF)
- ESIC (where applicable)
- Gratuity
- Mediclaim / Health Insurance
- Paid Leave
- Employee Purchase Discounts
- Learning & Career Development Opportunities

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 E-Commerce Manager (Bhubaneswar)
🏢 Arundhati Jewellers
📍 Bhubaneswar