Role & responsibilities

- Strategic Marketing & Brand Management
- Develop and execute brand strategies for biological crop protection and nutrition products, aligned with business goals and sustainability objectives.
- Position products emphasizing efficacy, eco-friendliness, regulatory compliance, and farmer profitability.
- Lead new product launches, packaging strategies, awareness campaigns, and digital outreach programs.
- Market Development & Farmer Engagement (Demand Generation)
- Design and implement farmer training sessions, field demonstrations, and awareness campaigns to promote adoption of biological solutions.
- Collaborate with agri-input dealers, distributors, cooperatives, and agri-institutions to strengthen distribution and build demand.
- Conduct regular field visits to understand farmer needs, validate product performance, and refine strategies.
- Market Intelligence & Research
- Monitor agricultural trends, crop patterns, pest and disease outbreaks, and competitor activities to refine marketing strategies.
- Lead research and surveys to identify new market opportunities for biologicals and emerging customer segments.
- Team Leadership & Cross-functional Collaboration
- Guide and mentor marketing and field teams to effectively communicate the benefits of biological solutions.
- Work closely with R&D;, Sales, Technology Development,



and Regulatory Affairs to align strategies with product innovation and compliance requirements.
- Engage with agencies for creative, digital, and media support to reach wider farmer audiences.
- Budget & ROI Management
- Manage marketing budgets effectively, ensuring efficient use of resources with high impact campaigns.
- Track and report campaign ROI, farmer engagement outcomes, and adoption rates of biological products.
- Sales NRV & Scheme Management / Sales Coordination .

Skills Must Have

- Robust leadership, planning, and strategic marketing abilities.
- Excellent communication skills in English and local languages (Hindi preferred).
- Ability to engage with farmers, distributors, cooperatives, and industry stakeholders.
- Knowledge of biologicals, sustainable agriculture practices, and regulatory frameworks.
- Proficiency in MS Office; knowledge of CRM and agri-digital platforms is an advantage.

Required Experience

- 10+ years of experience in biologicals/agrochemical/agri-input marketing, with at least 5 years in a lead role.
- Proven experience in farmer engagement, product positioning, and distributor management.
- Understanding of sustainable agriculture practices and adoption drivers for biological solutions.
- Experience in rural and semi-urban markets with strong field exposure.
- Willingness to travel extensively across agricultural regions.

📌 Urgently Hiring For Marketing Lead Based at Kolkata / Raipur !!
🏢 IPL Biologicals
📍 Kolkata