Role Purpose

The Regional Key Accounts Manager East will be responsible for driving sales growth, profitability and strategic business partnerships across Up-to-date Trade accounts in the East India region. The role requires developing joint business plans, strengthening customer relationships, improving execution excellence, and delivering category growth while ensuring superior customer satisfaction.

Key Responsibilities

- Drive sales, market share and profitability across assigned Regional Modern Trade accounts in East India.
- Develop and execute Joint Business Plans (JBPs) with key customers to achieve annual business objectives.
- Build strong relationships with key stakeholders across retail chains and negotiate commercial agreements.
- Manage account-wise P&L;, trade investments, promotional budgets and ROI.
- Plan and execute category promotions, product launches and visibility initiatives.
- Ensure excellent in-store execution, assortment, merchandising, availability and visibility across stores.
- Collaborate closely with Sales, Supply Chain, Marketing, Finance and Demand Planning teams for seamless business execution.
- Monitor sales performance, inventory health,



secondary sales and business analytics to identify growth opportunities.
- Drive assortment expansion, new store listings and distribution growth.
- Analyze market trends, customer insights and competitive activities to formulate winning account strategies.
- Ensure timely collections, claims settlement and adherence to commercial policies.
- Lead periodic business reviews with customers and internal leadership teams.
- Desired Candidate Profile

- MBA from a Tier-1 or Tier-2 Business School (Highly Preferred).
- 3-6 years of experience in FMCG sales with significant exposure to Modern Trade / Key Accounts.
- Proven experience in managing large regional or national retail chains.
- Strong commercial acumen with expertise in negotiations, business planning and trade marketing.
- Excellent analytical, presentation and stakeholder management skills.
- Ability to work cross-functionally and drive business through collaboration.
- Strong understanding of category management and shopper marketing.
- High level of ownership, execution excellence and result orientation.

📌 Regional Key Accounts Manager -East (Modern Trade) | Kolkata |
🏢 Vishwa Management Services
📍 Kolkata