JD- Lead Manager- Marketing- Executive Education

Designation: Lead Manager

Department: Executive Education

Location: SPJIMR, Mumbai

Reporting to: Programme Chairperson / Director-MDP

Job Responsibilities :

The Lead Manager- Marketing will work along with the Associate Dean- Executive Education, Director-MDP and the individual Executive Programme Heads to ensure that the executive education programmes meet their admissions goals, consistent with the portfolio-level brand strategy and positioning.

The key responsibilities include:

1. Work with the Associate Dean, Programme Heads, and Director-MDP to develop a portfolio-level B2B and B2C marketing plan that can deliver admission goals and build the SPJIMR Executive Education Brand.
2. Implement the marketing plan, with the following components:
1. Develop compelling and high-quality content appropriate for different digital media outlets and for other physical outlets, and consistent with SPJIMR brand guidelines
2. Identify the right mix of digital and physical outlets that have the desired reach, quality, and closure characteristics. This includes targeting and cultivating audiences for channels such as events and conferences, in-company presentations, masterclasses & info sessions
3. Execute online digital marketing campaigns, consistent with a. and b. to meet specified leads/ application numbers
4. Execute physical outreach / road shows consistent with a. and b.
5. Provide suggested updates to the spjimr.org website to the Central Communications team. Note: we use the term suggested updates,



because the final decision on what to publish or not rests with central communications team in conjunction with the Dean

- Provide suggested content to be distributed on SPJIMRs central handles to the Central Communications team. Note: we use the term suggested updates, because the final decision on what to publish or not rests with central communications in conjunction with the Dean.

1. Undertake content marketing through blogs, social media posts on programme handles, posts on sites like Quora, Reddit,etc
2. Track education portals and ensure complete and correct info on our programmes
3. Collect and share relevant metrics with the Associate Dean, Director-MDP and Programme Heads
4. Embrace a culture of continuous improvement; recommend and implement improvements to programme marketing processes
5. Participate collaboratively and contribute to the full SPJIMR community of marketing practitioners, regardless of which programme/ centre / central roles they are in.

Education Qualification: Postgraduate, MBA in Marketing preferred

Previous Experience

- Overall experience of 7 - 12 years
- Experience in the education industry (5-7 years) is desirable.
- Experience in monitoring competitor market activity and using digital and social media trends and tools to influence the sales life cycle is mandatory

Skills/Capabilities required

- Digital Marketing skills
- Strong analytical skills
- Solid oral & written communication and presentation skills
- Proficiency in MS-Office

Interested candidates can write to [email protected]

📌 Marketing Lead (Mumbai)
🏢 S. P. Jain Institute of Management and Research (SPJIMR)
📍 Mumbai