Role & responsibilities

Description:

We are seeking an experienced and strategic leader to head our Customer Retention function, with primary responsibility for designing retention-focused products, developing competitive tariff plans, and driving customer lifecycle value. The ideal candidate will have deep expertise in DTV or telecom product management, pricing strategy, customer analytics, and commercial planning, with a proven track record of reducing churn and improving customer profitability.

The role requires close collaboration with Sales, Marketing, Technology, Finance, Customer Experience, and Analytics teams to create innovative propositions that enhance customer satisfaction, increase loyalty, and maximize revenue.

Key Responsibilities

Product Design & Portfolio Management

- Develop and manage customer retention products and value propositions for DTV customers.
- Design creative plans,



bundled offerings, and loyalty programs aligned with market trends and customer needs.
- Continuously optimize the product portfolio based on customer insights, competitive intelligence, and business performance.
- Lead product lifecycle management from concept to launch and post-launch optimization.

Tariff Planning & Pricing Strategy

- Define pricing strategies and tariff structures to improve customer retention while maximizing profitability.
- Develop segmented pricing models for new and existing customers.
- Evaluate promotional offers, upgrade paths, and retention campaigns to minimize churn.
- Ensure tariff competitiveness through continuous benchmarking against industry peers

📌 Head Retention For DTV based in Mumbai
🏢 Talent Leads HR
📍 Mumbai