Job Summary The Marketing Associate - Insights NPD will support DrinkPrime s Brand Growth and Product teams by translating customer understanding into strategic action This role requires someone who can turn customer feedback and data into actionable insight and influence insight-backed decisions within the organisation Roles Responsibilities Customer research InsightsExecute primary customer research to inform business decisions including go-to-market strategies brand communication product portfolio and pricing Conduct regular research e g brand health media behavior triggers barriers user experience to enhance customer understanding and inform communication product decisions Monitor social media Instagram YouTube LinkedIn X for trends and competitor content Provide actionable recommendations to Brand marketing team Analyse report and communicate research findings and actionable insights to stakeholders New Product DevelopmentCollaborate closely with Product and R D teams to enable product launches while ensuring consistency in product branding Pre-requisites2 years in marketing generalist research insights Solid analytical and problem-solving skills to convert data into insights Excellent communication presentation and data reporting Outcome-oriented with outstanding project management and multitasking Ability to work independently and collaborate cross-functionally