Key ResponsibilitiesCampaign Strategy Execution Plan launch and optimize campaigns across Google Ads Meta LinkedIn and other paid platforms Define and track performance KPIs CPL CAC ROI ROAS to ensure achievement within allocated budgets Manage A B testing of ad creatives landing pages and audience segments for continuous improvement Data Analytics- Track analyze and report campaign performance using Google Analytics Ads Manager and BI dashboards - Leverage data-driven insights to recommend improvements and maximize efficiency - Forecast campaign budgets lead volumes and ROI for business planning Team Collaboration- Work closely with creative content and product teams to align campaigns with brand objectives and business goals - Coordinate with external agencies and vendors to execute performance marketing initiatives Optimization Innovation- Continuously explore and experiment with new channels tools and technologies to enhance customer acquisition and retention Key Requirements- MBA Graduate in Marketing Business or a related field - 7-10 years of experience in digital performance marketing - Proven expertise in Google Ads Meta Ads SMS IVR RCS Linkedin and Whatsapp - Solid proficiency in Google Analytics Tag Manager Data Studio and Excel Pivot Tables - Experience in SMS RCS IVR over Google Facebook and knowledge of Looker Studio FTP and Python over Google Analytics - Experience in managing large-scale monthly marketing budgets - Analytical mindset with excellent problem-solving and decision-making skills ref updazz com

📌 Performance Marketing Role (5-7 Yrs) Gurgaon/gurugram (online/digital Marketing)
🏢 HT Media - Hindustan Times Media(Shine.com)
📍 Gurugram