Key Responsibilities Marketing Strategy Execution Develop and implement marketing plans for cardiology services in alignment with overall hospital objectives Plan campaigns digital print outdoor etc to promote cardiology screenings events and new procedures Monitor market trends competitor services and patient feedback to identify opportunities for growth Public Relations Communications Act as the liaison between the cardiology department and media outlets patients and the general public Prepare press releases articles patient success stories and other PR materials Organize press conferences public health talks and community outreach programs Digital Marketing Manage social media content related to cardiology topics e g heart health tips doctor interviews Optimize online presence via SEO and targeted ad campaigns for heart care services Monitor and report on campaign analytics and adjust strategies as needed Branding Events Promote cardiology department branding across all channels and materials Coordinate events such as free heart screening camps awareness days e g World Heart Day and webinars Collaborate with cardiologists to create patient education materials and promotional videos Referral Physician Outreach Develop outreach strategies to strengthen relationships with general practitioners and referring physicians Create materials and presentations for physician liaisons and business development Qualifications Bachelor s degree in Marketing Communications Public Relations or related field 2 years of experience in healthcare marketing preferably in a hospital or specialty clinic Strong knowledge of healthcare marketing regulations HIPAA patient confidentiality Excellent verbal written and interpersonal communication skills Proficiency in marketing tools e g Google Ads social media platforms CMS Ability to manage multiple projects in a fast-paced healthcare environment Preferred Skills Experience in cardiology or other specialized medical fields Graphic design or video editing skills Fluency in multiple languages if relevant to the location or target market Job Type Full time Pay 10 995 00 - 30 000 00 per month Work Location In person

📌 Public Relations Officer (marketing Executive) (Uttar Pradesh)
🏢 UJALA CYGNUS RAINBOW HOSPITAL, AGRA
📍 Uttar Pradesh