Position Performance Marketing Manager Department Digial Marketing Reports to Chairman Managing Director Location Mumbai Experience Required 8-12 years Preferred from Real estate industry only Role Overview The Performance Marketing Manager will be responsible for building executing and scaling ROI-driven digital marketing strategies for real estate projects The role requires deep knowledge of paid media funnel optimization analytics and buyer behavior within the real estate market The candidate must be highly performance-focused analytical and experienced in managing high-budget campaigns across multiple channels to drive site visits qualified leads and bookings Key Responsibilities 1 Strategy Planning Execution Develop and implement end-to-end performance marketing strategies and Go-To-Market plans for real estate projects Create data-driven digital media plans focused on lead generation brand visibility and conversion optimization Manage campaigns across digital channels including Google Ads Meta Facebook Instagram Ads LinkedIn programmatic platforms real estate portals and affiliate networks 1 Campaign Management Oversee paid media campaigns including keyword research audience targeting ad copy development and creative optimization Conduct A B testing for ad creatives landing pages CTAs audience segments and communication messaging to improve CPL and conversion rates Optimize campaigns to improve lead quality reduce acquisition costs and increase site visits and booking conversions 2 Lead Generation Funnel Optimization Scale high-quality leads through robust digital funnels and performance strategies Work closely with Sales CRM Creative and Product teams to align marketing performance with sales outcomes Track full-funnel metrics from impressions to leads to bookings ensuring measurable and scalable outcomes 3 Data Analytics Insights Reporting Track and analyze campaign performance using tools like Google Analytics GTM CRM dashboards etc Measure KPIs including CPL CPQL CPA CTR ROAS and revenue contribution to optimize ongoing and future campaigns Prepare weekly monthly reports with insights and recommendations for management and leadership review 4 Budget Management Plan allocate and monitor digital marketing budgets efficiently across multiple projects Optimize spends based on performance metrics ensuring maximum ROI and adherence to business targets 5 Audience Targeting Segmentation Use first-party data campaign insights and audience segmentation to target high-intent buyers Build remarketing funnels and customized journeys to improve conversion and engagement 6 Cross-Functional Collaboration Collaborate with sales teams creative agencies property portal partners and media agencies Coordinate offline activations including property expos events channel partner meets and promotional campaigns for integrated marketing impact 7 Market Intelligence Conduct competitor benchmarking and market research to understand buyer behavior and industry trends Identify current platform opportunities AI-driven optimization tools and PropTech solutions to enhance performance 8 Website Landing Pages Content Alignment Contribute to landing page development and optimize microsites for lead capture UX speed and overall performance Work closely with UI UX and content teams to improve messaging and user journey for better conversions Job Expectations Required Skills Proven experience in managing large-scale paid digital campaigns for lead generation and conversions Strong analytical mindset with the ability to derive insights from performance data and drive decision-making Expertise in Google Ads Meta Ads Google Analytics CRM systems marketing automation tools and performance tracking platforms Excellent communication and collaboration skills to work with cross-functional teams and external partners Familiarity with digital offline marketing channels events print media expos channel partner networks Robust project management and team coordination capabilities Minimum Qualification a bachelor s degree in marketing or a related field Minimum Job Experience 8-12 years of experience in marketing with a strong focus on performance-driven campaigns in the super luxury sectors Reporting to CMD Travel Travelling Required

📌 Marketing, Performance Marketing Manager (Maharashtra)
🏢 Della Group
📍 Maharashtra