About WPP Media WPP is the creative transformation company We use the power of creativity to build better futures for our people planet clients and communities For more information visit wpp com WPP Media is WPP s global media collective In a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth For more information visit wppmedia com At WPP Media we believe in the power of our culture and our people It s what elevates us to deliver exceptional experiences for both our clients and each other In this role it will be critical to embrace WPP WPP Media s shared core values Be Extraordinary by Leading Collectively to Inspire transformational Creativity Create an Open environment by Balancing People and Client Experiences by Cultivating Trust Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise Role Summary and Impact As part of the WPP Media you will work cross-functionally with business teams across India in a highly collaborative and multicultural environment We are seeking a visionary Programmatic Lead to lead programmatic media operations This role is central to driving operational excellence across campaign execution data infrastructure reporting and dashboarding automation and performance optimization You ll be the strategic bridge between media strategy and execution-translating client marketing goals into scalable tech-enabled programmatic solutions In addition to programmatic leadership you ll bring a working understanding of other digital channels like Search Social and Commerce enabling a more unified and integrated media delivery experience Skills and Experience Lead end-to-end operations across major programmatic platforms e g DV360 The Trade Desk Amazon DSP ensuring accurate campaign setup pacing targeting and performance reporting Translate client objectives into programmatic media strategies and operational frameworks that drive measurable business impact Partner with cross-channel leads to standardize and integrate workflows promoting a connected media execution approach across Programmatic Search and Social Champion the adoption of automation AI ML solutions and advanced measurement tools to drive efficiency and scale Stay ahead of evolving programmatic trends-e g identity solutions cookieless targeting SSP innovations-and help shape the roadmap for next-generation media operations Collaborate with strategy analytics and engineering teams to align programmatic execution with broader marketing and business goals Manage and mentor a high-performing globally distributed programmatic operations team Oversee relationships with DSPs data providers measurement vendors and ensure adherence to platform privacy and data governance standards What You Bring 15 years of digital media experience with deep expertise in programmatic advertising and working knowledge of related channels Search Social Commerce Proven leadership in managing cross-functional teams and driving complex client programs with excellence Expertise in key platforms DV360 TTD Amazon DSP CM360 and audience data management tools Familiarity with Search Google Ads Bing social platforms Meta TikTok and commerce ecosystems Amazon Ads retail media networks Strong grasp of tracking tagging and data pipelines e g Floodlight GTM server-side tagging A forward-thinking solutions-oriented mindset with a strong POV on where programmatic and digital media are headed Outstanding communication and presentation skills especially in client-facing settings Life at WPP Media Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we re just as committed to employee growth as we are to responsible media investment WPP Media employees can tap into the global WPP Media WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days WPP Media is an equal prospect employer and considers applicants for all positions without discrimination or regard to characteristics We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers We believe the best work happens when we re together fostering creativity collaboration and connection That s why we ve adopted a hybrid approach with teams in the office around four days a week If you require accommodations or flexibility please discuss this with the hiring team during the interview process Please read our for more 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📌 Programmatic Practice Lead (Mumbai)
🏢 WPP Media
📍 Mumbai