1 Develop and implement annual brand and marketing plans including ATL BTL and digital campaigns 2 Translate consumer market and sales insights into actionable brand strategies 3 Manage the timely delivery of all brand assets campaigns and activations across multiple projects 4 Collaborate with sales channel loyalty media and design teams to align marketing with business goals 5 Drive innovations and interventions to maximise leads walk-ins and bookings 6 Oversee budgets performance metrics CPL CPVD CPB and ensure campaigns deliver measurable impact 7 Track competitor activities market trends and customer insights to influence brand decisions ref updazz com