Job Title Marketing Communications Manager Department Business Operations Location Indore On-site Experience 4-6 Years Company Robro Systems Website www robrosystems com About Company We are hiring for a fast-growing innovator inAI-powered automation and machine vision specializing in web inspection for technical textiles Role Overview The Marketing Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation and will also lead all marketing branding and demand-generation initiatives This role is ideal for a energetic leader who can craft and execute data-driven marketing strategies strengthen our market presence and fuel business growth in the industrial automation and manufacturing sectors The candidate should have a strong background in B2B industrial marketing excellent leadership skills and the ability to align marketing with business and sales goals Key Responsibilities Strategy Leadership Develop and execute a comprehensive marketing strategy aligned with company vision product roadmap and sales objectives Build and lead a high-performing marketing team covering digital brand and field marketing functions Brand Positioning Define enhance and maintain Robro s brand identity ensuring consistent communication across all channels Strengthen Robro s positioning as an industry leader in AI-based inspection and automation solutions Demand Generation Lead Nurturing Design and implement digital campaigns SEO SEM strategies and content marketing initiatives to drive qualified leads and brand visibility Collaborate closely with the sales team to ensure alignment on lead quality nurturing and conversion goals Content Communication Oversee creation of high-quality marketing content case studies whitepapers videos presentations and press releases tailored for industrial B2B audiences Events Partnerships Plan and execute trade shows industry events product demos and exhibitions to build brand presence and connect with key customers and partners Market Research Competitive Insights Conduct ongoing research to identify emerging industry trends competitor moves and market opportunities Use insights to guide strategy and product messaging Performance Analytics Track and analyze key marketing metrics lead flow conversion rates campaign ROI website traffic Present data-driven insights and improvement plans to leadership Cross-Functional Collaboration Work closely with product sales and engineering teams to refine go-to-market strategy pricing and value propositions Budget Vendor Management Manage marketing budgets external agencies and vendor relationships to maximize ROI and efficiency Requirements Requirements Must-Haves Bachelor s degree in Marketing Business Administration or related field 4-6 years of experience in industrial B2B marketing with at least 2 years in a senior or leadership role Proven success in brand building digital marketing and lead generation within automation manufacturing or technology sectors Strong command of marketing tools CRM marketing automation platforms analytics tools and content management systems Excellent communication design branding and presentation skills Strategic mindset with strong analytical and execution capabilities Ability to travel as needed for events exhibitions and customer visits Preferred Experience working in a scale-up or fast-growing technology company Demonstrated ability to build marketing infrastructure and teams from the ground up Key Skills Marketing Strategy Leadership Digital Marketing Lead Generation Brand Building Corporate Communication Content Marketing PR Market Research Competitive Analysis Campaign Analytics ROI Measurement Cross-functional Collaboration CRM Marketing Automation Tools Job Type Full-time Pay 500 000 00 - 800 000 00 per year Application Question s How many years of hands-on B2B marketing experience do you have in industrial automation manufacturing machine vision or enterprise technology sectors Have you independently planned and executed digital demand-generation campaigns SEO paid ads email content that generated qualified B2B leads for a sales team Have you worked closely with sales teams to define lead qualification criteria MQL SQL improve conversions and support revenue targets Have you led or managed any of the following in-house marketers agencies freelancers or marketing vendors Which of the following marketing tools have you used extensively Are you local willing to relocate to Indore How soon can you join the company - Immediately -Within 30 Days Please provide the following information Total Experience - Relevant Experience - Current CTC - Expected CTC - Work Location In person