Ready to build the future with AI At Genpact we don t just keep up with technology we set the pace AI and digital innovation are redefining industries and we re leading the charge Genpact s AI Gigafactory our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of what s possible this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at genpact com and on LinkedIn X YouTube and Facebook Inviting applications for the role of Lead Consultant Salesforce Marketing SME We are seeking a seasoned Marketing Domain SME to lead the digital transformation of our marketing operations This individual will serve as the bridge between business requirements and technical execution specifically focusing on how Seismic Campaign Manager and Cvent integrate with Salesforce CRM and Marketing Cloud The individual is proficient in the Campaign to Cash flow and proficient in Salesforce Technology In this role you will lead requirement workshops for a premier banking client designing a seamless ecosystem where event data content enablement and campaign execution flow bi-directionally to drive ROI and personalized customer journeys In this role you will be responsible for below Responsibilities Workshop Facilitation Lead discovery sessions with banking stakeholders to translate complex business needs into scalable technical requirements Ecosystem Architecture Define the Golden Record strategy and data flow between Salesforce CRM and managed packages Cvent Seismic and Campaign Manager Seismic Strategy Architect the content enablement strategy Ensure that sales teams have the right collateral at the right time within the CRM and that engagement data flows back to Marketing for lead scoring Campaign Management Optimize the integration of Campaign Manager to streamline end-to-end execution ensuring compliance and auditability critical for the banking sector Event Lifecycle Management Leverage the Cvent managed package to automate event registration attendee tracking and post-event follow-ups within the Salesforce ecosystem SFMC Integration Ensure all third-party data is actionable within Salesforce Marketing Cloud for journey building and advanced personalization Qualifications we seek in you Minimum qualifications SkillsBS MS degree in Computer Science or related technical field involving coding or equivalent work technical experience Salesforce Core Deep expertise in Salesforce Sales Service Cloud and the behavior of Managed Packages installing configuring and troubleshooting Salesforce Admin Salesforce Sales Cloud and Marketing Cloud certifications Marketing Cloud Proven experience with SFMC Connectors Journey Builder Automation Studio Specialized Tools Hands-on experience with one or 2 of these Cvent Event-to-Lead flow Seismic LiveDocs Contextual Content and Campaign Manager Banking Acumen Understanding of data privacy GDPR CCPA SOC2 compliance and the sensitivity of Financial Services data Preferred qualifications Skills Experience in Marketing Technology and or Salesforce Consulting Managed Package Mastery You understand the limitations and gotchas of out-of-the-box connectors vs custom API builds Strategic Thinking Ability to advise the client not just on how to connect tools but why a certain workflow will improve the banker-to-merchant relationship Communication Elite presentation skills ability to command a room of VPs and Developers alike What Success Looks Like 1 Seamless Data Flow A world where a client registers in Cvent triggers a Thank You journey in SFMC and notifies a Banker in Salesforce with a Seismic pitch deck tailored to that client s interests all automatically 2 High Adoption Designing interfaces that Bankers actually want to use 3 Clean Governance Establishing a robust framework for campaign tagging and reporting Why join Genpact Lead AI-first transformation - Build and scale AI solutions that redefine industries Make an impact - Drive change for global enterprises and solve business challenges that matter Accelerate your career Gain hands-on experience world-class training mentorship and AI certifications to advance your skills Grow with the best - Learn from top engineers data scientists and AI experts in a dynamic quick-moving workplace Committed to ethical AI - Work in an environment where governance transparency and security are at the core of everything we build Thrive in a values-driven culture - Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140 000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters Up Let s build tomorrow together Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws Genpact is committed to creating a agile work environment that values respect and integrity customer focus and innovation Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training JobLead Consultant Primary LocationIndia-Noida ScheduleFull-time Education LevelBachelor s Graduation Equivalent Job PostingJan 28 2026 2 46 47 PM Unposting DateOngoing Master Skills ListDigital Job CategoryFull Time

📌 Lead Consultant, Salesforce Marketing Sme (Uttar Pradesh)
🏢 Genpact
📍 Uttar Pradesh