Job Title Creative and Digital Marketing Specialist Job Type Remote Working Hours UK business hours Monday to Friday Note We are seeking an experienced Creative and Digital Marketing Specialist who can independently manage creative content production alongside digital marketing activities Experience or strong interest in performance marketing is highly desirable Previous experience within education employability recruitment or LMS-based organizations will be considered a strong advantage About the Firm The firm provides career guidance recruitment and employability services supporting individuals at different stages of their professional journey The organisation focuses on delivering high-quality structured and accessible resources through digital platforms and campaigns The firm is growing its marketing function and is looking for an experienced Creative and Digital Marketing Specialist who can take ownership of creative execution while supporting digital and performance marketing activity Role Purpose The Creative and Digital Marketing Specialist will be responsible for producing high-quality accurate and on-brand creative assets to support the firm s marketing career guidance and employability initiatives This is a hands-on execution-focused role with a strong emphasis on branded asset creation such as presentations workbooks handouts videos and digital campaign creatives The role also supports digital campaigns funnels and workflows with progressive exposure to performance marketing under guidance The successful candidate will be reliable detail-oriented and confident working independently taking full ownership of quality and accuracy before anything is published Job Specification 1 Branded Asset Creation Creative Execution Create format and maintain high-quality branded assets including PowerPoint presentations Handouts and workbooks PDFs and downloadable resources Campaign decks and internal marketing materials Ensure all assets strictly follow brand guidelines tone of voice and visual standards Take full ownership of layout grammar accuracy and consistency Independently proofread and quality-check all work prior to sharing or publishing Handle high volumes of business-critical creative work with consistency and care Continuously improve asset quality based on feedback and evolving needs 2 Video Creation Editing Promotional Content Create and edit promotional and explainer videos for campaigns social media and landing pages Support basic scripting storyboarding and visual planning Edit videos using professional tools ensuring clean cuts pacing and platform-appropriate formats Produce both short-form and long-form video content aligned to campaign objectives Use AI tools where appropriate to support productivity without over-reliance Ensure all video content is skilled and suitable for publishing under the firm s brand 3 Digital Campaign Social Media Creative Design and adapt creative assets for Social media posts and carousels Paid advertising creatives Email and landing page visuals Work from campaign briefs to deliver clear engaging and conversion-focused creatives Collaborate with marketing stakeholders to refine assets based on feedback and performance Maintain consistency across platforms while adapting formats where required 4 Funnels Workflows Marketing Systems Support Support the setup and improvement of digital funnels and workflows Assist with marketing platforms and systems e g GHL Clio or similar tools Ensure creative assets are correctly integrated into emails workflows and landing pages Gradually take on more responsibility as familiarity with systems increases 5 Performance Marketing Exposure Support paid and organic campaigns across platforms such as Meta LinkedIn and Google Assist with creative testing asset variations and campaign execution tasks Monitor creative-level performance indicators such as engagement and click-through rates Learn and apply performance marketing principles progressively Contribute ideas based on creative and campaign outcomes 6 Accuracy Quality Control Brand Protection Ensure all published content is accurate error-free and professionally presented Maintain a high standard of written English across all materials Treat attention to detail as non-negotiable Proactively flag risks inconsistencies or issues before content goes live 7 Collaboration Ongoing Support Work closely with marketing leadership and internal teams Take ownership of tasks from creation through final refinement Support additional marketing responsibilities as business needs evolve Person SpecificationExperience Proven experience in creative and digital marketing roles Demonstrable experience producing branded assets such as presentations documents and campaign materials Experience supporting digital campaigns or content-led marketing initiatives Experience within education employability recruitment or LMS-based organisations is a strong advantage Technical Creative Skills Strong PowerPoint and document design skills Video creation and editing using professional tools Experience creating digital and social media assets Familiarity with digital marketing platforms and workflows Comfortable using tools such as Canva Adobe Creative Suite or similar Exposure to automation funnels or performance marketing tools is desirable Working Style Attributes Highly reliable and consistent in delivery Excellent written English and strong attention to detail Comfortable working independently without close supervision Willing to handle both creative and operational marketing tasks Interested in developing skills in performance marketing Organised proactive and able to work in a fast-paced environment Qualifications Relevant qualifications in marketing design digital media or communications are desirable but not essential Practical experience and portfolio quality will be prioritised Job Type Permanent Pay 55 000 00 - 70 000 00 per month Benefits Work from home Application Question s Do you have experience working in education employability services recruitment or LMS-based platforms Yes No Do you have experience with Video Creation Editing and Creating Promotional Content for marketing purposes Yes No Do you have experience or have you supported or worked alongside performance marketing campaigns paid ads funnels or testing creatives Yes No Please mention your current notice period in days Kindly mention your expected monthly in-hand take home salary Experience total 3 years Required Work Location Remote

📌 Creative And Digital Marketing Specialist (India)
🏢 Pinnacle Global Group
📍 India