This role is for one of our clients Industry Outsourcing and Offshoring Consulting Seniority level Associate level Min Experience 1 years Location Pune JobType full-time We are seeking a Brand Growth Marketing Lead to drive end-to-end marketing initiatives across digital offline and experiential channels This role blends strategic thinking with hands-on execution to enhance brand visibility accelerate customer engagement and support business growth You will lead campaigns manage cross-channel marketing efforts and ensure a consistent compelling brand presence across all touchpoints Key Responsibilities1 Marketing Strategy Planning Develop and implement integrated marketing strategies across digital and offline channels Conduct market research competitor analysis and customer insights to inform campaigns Create annual quarterly and monthly marketing calendars aligned with business objectives 2 Digital Marketing Growth Plan execute and optimize campaigns across Google Ads Meta Ads YouTube and other online platforms Manage social media strategy and presence on Instagram Facebook LinkedIn YouTube and emerging channels Oversee website e-commerce marketplace and SEO initiatives to enhance online visibility Monitor performance metrics using analytics tools and continuously optimize campaigns for ROI Lead content creation including videos reels blogs graphics and marketing collateral 3 Offline Experiential Marketing Execute ATL and BTL campaigns retail activations events exhibitions workshops and seminars Manage print and branding assets such as brochures posters standees and point-of-sale materials Collaborate with vendors agencies and partners for on-ground marketing initiatives Support in-store branding merchandising and product display planning 4 Brand Management Maintain and strengthen brand identity across all channels and touchpoints Collaborate with creative teams agencies photographers and influencers to ensure cohesive brand communication Ensure consistency in messaging tone and visual standards across campaigns 5 Product Marketing Performance Develop product positioning messaging and campaigns that resonate with target audiences Lead product launches promotional campaigns and performance-driven initiatives Track campaign effectiveness and optimize spend and strategies for maximum impact 6 Team Leadership Lead mentor and manage a marketing team assigning responsibilities and tracking progress Ensure timely execution of marketing projects while fostering creativity and collaboration 7 Reporting Analytics Prepare regular performance reports insights and recommendations for leadership Analyze campaign data to guide decision-making and continuous improvement Required Skills Qualifications Bachelor s or Master s degree in Marketing Business or a related field 4-7 years of experience in integrated marketing including digital offline and experiential marketing Solid expertise in digital advertising social media branding and event management Prior experience in retail D2C FMCG or consumer-facing industries is highly preferred Proficiency in Google Ads Meta Ads Manager Google Analytics CRM platforms and design tools Excellent communication creativity analytical thinking and leadership capabilities Ability to manage multiple campaigns and stakeholders simultaneously with a results-driven mindset We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us