Art Director, Social (Organic + Paid)

We're a boutique international digital agency running paid ads, social media, email marketing and ecommerce promotions for 140+ Australian businesses. Healthcare, ecommerce, trades, education. Real companies, real budgets, real results.

Our creative punches well above its weight. But right now too much of it runs through too few hands. The same person building the campaign is concepting the creative, cutting the video, writing the caption and scheduling the post. That caps how good the work can get, and it's the ceiling we're hiring to break.

This role is the creative engine. You own the look. You take a brand, a brief and a blank canvas and you make content people actually stop for. Organic and paid. Instagram, TikTok, LinkedIn and wherever else the audience lives. Across 15-20 client accounts, week in, week out.

We want someone who is 80% maker and 20% machinery. Someone whose first instinct is to create, not to coordinate. An art director's eye with a producer's output. You'll set the visual voice for each client and, when the volume spikes, hand overflow production to our designer and video editor rather than drowning in it.

Just as important: someone genuinely positive to work with. You take feedback without ego and give it without drama. You'll work closely with a senior growth strategist, a design and video team, and a project manager. Personality matters as much as talent here.

This is a permanent, full time position. Not a contract. Not an internship.

What You'll Actually Be Doing

Organic social creative, concept to post (~40%). Concept and produce scroll-stopping organic content across Instagram, TikTok and LinkedIn. Static, carousel, motion and short-form video. You own the idea, the design, the edit and the caption, then batch it out (think 6 to 14 assets per client cycle). Build and maintain the content calendars so the visual story is consistent and the posts actually go out on time. Design hero-grids, story sets and platform-native formats that look like they belong on the feed, not like an ad that wandered in.

Paid social creative, built to convert (~40%). Build the ad creative that carries Meta performance: creative clusters, hook variations, and angle tests (pain-point, offer, social-proof, mimicry). Cut and adapt across every placement and ratio (9:16 stories and Reels, 4:5 feed, 1:1). Design static and video ads, direct or edit voiceovers, and keep a fresh rotation running so nothing fatigues. Work with the strategist on what to test next, and read the results well enough to know which creative is actually pulling.

Scheduling, calendars and campaign structure (~15%).



Schedule approved organic and paid content across native publishers and scheduling tools. Set up and structure ad sets around your creative, monitor budget pacing, frequency and creative rotation, and pause or refresh what's underperforming. This is the "keep it running" layer, deliberately kept light so your time stays on making.

Planning, briefs and reporting (~5%). Keep briefs tight when you're handing production overflow to the design or video team. Pull the creative performance view so we know what's working, and keep task statuses and time honest.

What We're Actually Looking For

Genuine creative firepower. This is the whole job. We want an original eye, real range, and taste. A portfolio is the entry ticket, not a formality. Show us work you concepted and made, and tell us what it did.

An eye that stops the scroll. You understand why one frame gets watched and the next gets skipped. Composition, pace, type, hook, first three seconds. You design for the platform, not for a print brochure.

Organic and paid, not one or the other. You can make a brand feel premium on the grid and make an ad convert in the feed, and you know those are different jobs with different rules.

AI-native, craft-first. We use cutting-edge AI generation across the business (image, video, voice), and we want someone already using tools like Midjourney, Sora or Veo, Runway, Firefly and ElevenLabs to move faster and reach further. But AI is the accelerant, not the engine. We're not hiring a prompt-only operator. We want a real designer and editor who uses AI as one more brush, and who knows when the hand-made version wins.

Prolific and self-directed. You produce a lot, at a high standard, without being chased. You manage your own pipeline across multiple clients and you hit dates.

Communication. Respond promptly, flag blockers early, ask the sharp question upfront instead of guessing. Read the brief properly. Don't make the same note twice.

Requirements

- 1+ (ideally 3+) years producing social content (organic and paid) at an agency, brand or studio, with a portfolio to prove it
- Strong hands-on design and short-form video: Adobe suite (Photoshop, Illustrator, Premiere or After Effects) and/or Figma, CapCut, Davinci or equivalent
- Demonstrable Meta Ads creative experience: you've made ads that ran,



and you understand placements, ratios, creative testing and rotation
- Native fluency in Instagram, TikTok and LinkedIn formats and what performs on each
- Working use of AI creative tools (image and video generation, voice) in a real production workflow
- Strong written English for captions and short-form copy
- Comfortable with social scheduling tools and task management (we use ClickUp)

Strong preference:

- Motion graphics and template systems (After Effects, Canva Pro at scale)
- Direct experience owning a brand's social look across multiple clients simultaneously
- Comfort setting up and monitoring Meta ad sets, not just supplying the creative
- Basic understanding of AHPRA-style compliance for regulated industries (we'll train the specifics)

Nice to have:

- Photography or on-camera direction
- Email/EDM design (MailerLite or similar)
- Ecommerce promotional creative (banners, sale assets, landing-page visuals)

How the Role Works

You report to a Senior Growth Strategist for direction on paid and organic priorities and what to test. A Project Manager handles task prioritisation and deadlines. You'll set the creative direction for social and hand production overflow to our designer and video editor, so you scale rather than bottleneck.

You won't deal with clients directly. But your work is the thing clients see every day, so quality is the standard, always.

What We Offer

- 100% remote. Always has been, always will be.
- Permanent, full-time position. We're building a team, not plugging a gap.
- A real creative canvas. 140+ brands across healthcare, ecommerce, education and trades. Variety, real budgets, and the freedom to make work you're proud of.
- AI-first culture. We invest in the best AI tools and build them into our workflows. You'll never get pushback for working smarter.
- Ownership. You set the visual voice. This isn't a role where someone hands you a locked template and asks you to fill it in.
- Learn from a senior strategist and grow into creative leadership as the team scales.
- Direct access to leadership. Small team, no layers of middle management.
- Flexible working arrangements that respect your life outside of work.
- Competitive compensation with room to grow as the role evolves.

How to Apply

Send your resume, your portfolio, and a short note on why this role interests you. The portfolio is the part that matters most. Show us organic and paid social work you concepted and made, and where you can, what it achieved (engagement, reach, ad performance, growth). Anonymised is fine.

We care more about what you've actually made than certifications on your wall.

📌 Art Director / Social Content Creator (International Brands & Agency) (Mumbai)
🏢 Fullstack Digital
📍 Mumbai