- Reviews & creates the annual sales plan of the respective brands in the category handled, suggests the same to seniors.
- Executes buying strategies of the respective brands in the category handled to achieve the sales (Budget Achievement & growth %) and margin (Intake & Rupee margin %) targets.
- Suggests the buying strategy / pricing strategies / Sourcing Strategies’ for brands in the category handled.
- Ensures that the PO gets raised on time to maintain OTIF (On Time In Fulfillment).
- Plans the phasing / delivery of orders (season-wise) as per the OTB (Open To Buy) budget.
- Ensures timely (as per the critical path) ‘Range Presentation’ to seniors.
- Evaluates the market trend analysis / competition analysis reports / customer survey reports to gather inputs for formulating the next season’s strategy.
- Reviews the PLM for the season / products with the buying team / arrangements by VM team.
- Undertakes product innovation & new product development by providing recent fashion inputs for story / theme / concept creation while ensuring consistent brand handwriting.
- Ensures that the range planning is in alignment with the target customer profile and the brand DNA.
- Undertakes new vendor tie-ups to ensure new introductions, on-time delivery and right product at right costing; to achieve margin targets.
- Decides on the sampling process wrt innovation & guides the team on the same, as per the defined critical path.
- Visits Westside stores/Comp Shops to ensure customer delight, to understand new trends & competitors product mix.
Preferred candidate profile
Candidate having ladies footwear buying experience in retail category