Role Overview This isn t about just making content It s about strategy storytelling and scale We want strategists who know how to turn ideas into content that educates inspires and grows communities Key Responsibilities Develop and execute content strategies for YouTube Instagram and other social platforms Scale channels organically from scratch to 50k 100k followers subscribers Understand and leverage both short-form Reels Shorts and long-form YouTube podcasts Work closely with internal teams writers editors designers stylists educators to get execution done Build narratives that address customer fears objections and aspirations in the beauty hair industry Analyze performance data and refine strategies for maximum reach and engagement Bring fresh creative ideas to highlight our USP educational content and celebrity credibility Who We re Looking For Someone who has scaled a YouTube or Instagram page organically 50k Robust understanding of beauty fashion lifestyle content bonus if you ve worked in salons hair or beauty industry Experience working with creative teams knows how to get execution done Comfortable taking ownership and being client audience-facing Agency background or experience scaling D2C brands is a big plus Preferred Bonus Points Comfortable speaking on camera for Stories Reels or live videos Experience managing influencer collaborations or brand partnerships Experience with Canva Notion Trello Google Docs Sheets Friendly energetic personality team player and audience favorite Some knowledge of SEO for blogs and website content structuring Growth Path Content Strategist Senior Content Lead Head of Content Why This Role Matters You ll be the voice behind two of India s fastest-growing premium hair brands Your work will directly shape how men and women in India see hair systems extensions and transformations You ll help us break taboos educate audiences and scale content that impacts real lives What You ll Get with Us Limitless growth if you re the right fit Creative freedom and high trust A chance to work with Bollywood stylists influencers and international clients Colleagues who are obsessed with creating powerful story-driven content