Role Overview The Senior Director - Integrated Ops Commercial Excellence is the single-point business owner for end-to-end commercial franchise and front-line marketing performance across Cluster 1 APT Odisha Rajahmundry This role integrates Franchise Leadership and Front-Line Marketing FLM accountability to drive revenue volume share transactions brand execution and system profitability through deep bottler partnership disciplined execution and strong marketing activation The incumbent will steward the total portfolio across channels customers and geographies ensuring tight alignment between commercial strategy market execution marketing activation RGM and capability building while serving as the primary interface between The Coca-Cola Company and bottling partners in the cluster Focus Scope Impact Own end-to-end regional P L delivery across APT Odisha and Rajahmundry through integrated commercial and marketing execution Act as the primary leadership interface with bottlers customers and internal OU stakeholders for all franchise and FLM matters Drive portfolio growth execution excellence and brand superiority across channels and geographies Ensure disciplined business planning performance management and governance across the cluster Lead and develop large multi-disciplinary teams across franchise marketing activation and execution Key Responsibilities Integrated Commercial Franchise Leadership Lead weekly monthly performance management across revenue volume share transactions net outlets SOVI and pricing Execute annual business plans in partnership with bottlers course-correct through contingency planning as required Steward bottler economics distribution capability outlet execution expansion benchmarks and profitability Lead governance routines bottling contracts and national supply chain agreements resolve issues through strong system leadership Manage discretionary budgets aligned to regional priorities and execution needs Monitor market dynamics and competitive activity translate insights into execution actions Front-Line Marketing Brand Execution Own local market execution of brand category and portfolio strategies ensuring alignment with OU priorities Drive localization amplification and flawless execution of IMX campaigns and innovation launches within franchise units Lead local media buying where not centrally executed in partnership with Marketing Procurement Own local brand activation POS execution promotions experiential marketing and events in close coordination with bottlers Partner closely with C CL to strengthen customer and shopper marketing agendas and key customer relationships Ensure disciplined deployment and tracking of DME investments against clear success metrics Revenue Growth Portfolio Optimization Ensure integration of RGM strategies into brand pack price and channel plans Optimize brand and package mix to maximize revenue margin and trade pricing effectiveness Balance short-term execution with long-term portfolio and profitability priorities Capability Building Team Leadership Assess bottler commercial and marketing capabilities using global diagnostics close gaps through structured action plans Standardize capability-building approaches across bottlers based on segmentation Lead coach and develop large cross-functional teams 20 building a robust pipeline of future leaders Drive disciplined business routines scorecards and execution cadences across the cluster Experience Qualifications Bachelor s degree in Business Marketing Finance or Management Master s degree preferred 12 years of experience in CPG FMCG with deep exposure to franchise management commercial leadership and front-line marketing execution Proven leadership of large complex teams across geographies Strong experience working with bottlers customers and cross-functional OU teams Demonstrated success in delivering sustained revenue volume and market share growth Strong commercial financial and business acumen with hands-on execution orientation Critical Capabilities Integrated franchise and marketing leadership mindset Strong stakeholder influence across bottlers customers and internal leadership Deep understanding of market dynamics execution excellence and activation mechanics Ability to balance strategic thinking with on-ground execution High ownership decisiveness and system leadership maturity Skills Communication Execution Excellence Market Dynamics Negotiation Revenue Growth Management Value Chain Economics Business Integrations Business Planning Channel Management Annual Incentive Reference Value Percentage 30 Annual Incentive reference value is a market-based competitive value for your role It falls in the middle of the range for your role indicating performance at target