Job Title Digital Marketing Specialist Experience Required 4-5 Years Location Chennai Work from Office Industry Preference Luxury Decor Interior Design Home Decor Furniture Premium Lifestyle Brands Role Summary We are looking for an experienced and results-driven Digital Marketing Specialist to manage SEO Social Media Marketing and Meta Advertising for our brand The ideal candidate should have solid strategic thinking hands-on campaign execution skills content understanding and an analytical mindset This role will directly contribute to brand visibility lead generation and online growth Key Responsibilities1 Social Media Management SMM Develop and execute content strategies for Instagram Facebook LinkedIn Manage daily posting engagement and community building Coordinate with designers creators for high-quality visuals Track social media analytics and optimise performance 2 Meta Ads Facebook Instagram Ads Plan create and optimise ad campaigns for awareness traffic and conversions Build targeted ad sets retargeting cold audience custom audiences Monitor ROAS CPL CPC CTR and refine campaigns for best performance Manage ad budgets and provide detailed reporting 3 SEO Search Engine Optimisation Implement on-page off-page and technical SEO strategies Conduct keyword research and competitor analysis Improve organic traffic ranking visibility and domain authority Coordinate content optimisation for website landing pages and blogs Work with developers for fixing SEO issues 4 Analytics Strategy Reporting Track performance using Google Analytics Meta Business Suite Search Console Prepare weekly monthly reports with insights and action points Analyse trends competitors and audience behaviour Recommend improvements for content ads and SEO campaigns 5 Content Creative Coordination Plan digital campaigns creative directions and brand storytelling Create briefs for designers photographers and influencers Maintain digital brand consistency across all platforms Skills Requirements 4-5 years of hands-on experience in SEO SMM and Meta Ads Proven experience managing brand accounts and performance-driven campaigns Strong understanding of digital analytics and optimisation methods Experience working with premium or design-led brands preferred Excellent communication and content understanding Strong analytical mindset with creative thinking Ability to handle full digital marketing independently Organised detail-oriented and performance-focused Job Type Full-time Pay 25 000 00 - 35 000 00 per month Work Location In person

📌 Digital Marketing Specialist (Tamil Nadu)
🏢 Hocc IMpex
📍 Tamil Nadu