Key Responsibilities

Strategy & Planning

- Develop and execute the overall digital marketing and performance strategy aligned with business goals
- Own the digital marketing budget and allocate spend across channels for maximum ROI
- Set KPIs, forecasts, and growth targets; report performance to leadership Performance Marketing
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, programmatic, and other platforms
- Manage full-funnel performance marketing awareness, acquisition, conversion, and retention
- Continuously test and optimize campaigns (A/B testing, creative, audience, bidding strategies) to improve CAC, ROAS, and LTV

Analytics & Reporting

- Track, analyze, and report on campaign performance using tools like Google Analytics, GA4, Meta Business Suite, and dashboards (e.g., Looker, Tableau, Data Studio)
- Build attribution models and funnel analyses to identify growth opportunities
- Present actionable insights and recommendations to senior stakeholders SEO, Content & Organic Growth
- Oversee SEO strategy, website optimization, and organic traffic growth




- Collaborate with content and creative teams to align messaging with performance goals
- Manage email marketing, marketing automation, and CRM-driven campaigns Team & Vendor Management
- Lead, mentor, and manage a team of digital marketing executives/specialists
- Manage relationships with external agencies, freelancers, and ad-tech vendors
- Coordinate with sales, product, and design teams to ensure marketing-business alignment

- Requirements
- 5 -9 years of experience in digital marketing, with a strong focus on performance marketing/growth
- Proven track record of managing significant ad budgets and delivering measurable ROI
- Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms
- Solid analytical skills; proficiency with GA4, Excel/Sheets, and BI/reporting tools
- Experience with SEO, marketing automation (HubSpot, Mailchimp, etc.), and CRM tools
- Prior experience managing a team is preferred
- Excellent communication and stakeholder management skills.

📌 Digital Marketing & Performance Marketing (Navi Mumbai)
🏢 Redma Ideas
📍 Navi Mumbai