Job Title - Marketing Automation - B2C Senior Manager Sprinklr The Strategy Consulting Global Network Song Practice Marketing Transformation Management Level 06 - Senior Manager Location Delhi Mumbai Pune Bangalore Gurgaon Hyderabad Must have skills Digital Marketing B2C marketing social marketing Sprinklr Marketing Good to have skills Customer Experience Management digital Marketing and strategies social media marketing design and implement Campaign Management MarTech AdTech solutions Job Summary The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing sales and services functions As part of the team you will provide transformation services driven by key offerings like Marketing Sales and Service Commerce These services help our clients become living businesses by optimizing their marketing sales and customer service strategy thereby driving cost reduction revenue enhancement customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design build and implement initiatives that can help enhance business performance As part of the team you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing MarTech Solutions Join our Strategy Consulting GN-Song team where we partner with leading global clients to transform customer engagement across sales service and marketing As a Senior Manager you will play a strategic role in designing implementing and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles Responsibilities Lead the implementation and optimization of Sprinklr Marketing leveraging its AI-driven automation for campaign execution content planning and omnichannel engagement Integrate Sprinklr Social Listening with marketing platforms Adobe Experience Cloud Salesforce Marketing Cloud Unica and CDPs to create data-enriched sentiment-driven campaigns that enhance personalization and engagement Utilize Sprinklr s AI-powered Social Listening to analyze consumer sentiment monitor brand perception and extract actionable insights feeding them into marketing automation workflows for real-time campaign optimization Assess marketing performance across email social media SEO SEM digital advertising and web analytics leveraging AI and predictive analytics to refine strategies Develop and execute omnichannel campaign strategies ensuring insights from social listening influence content creation audience segmentation and media spend allocation Advise clients on MarTech AdTech stack optimization ensuring seamless integration between Sprinklr s Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration Design AI-driven customer engagement frameworks leveraging Sprinklr s or other equivalent real-time consumer insights to trigger contextual marketing actions across digital channels Collaborate with cross-functional teams and ecosystem partners technology providers marketing agencies and internal stakeholders to drive scalable and insight-driven marketing solutions Drive business development and thought leadership shaping client proposals and identifying new opportunities that leverage Sprinklr s Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems Professional Technical Skills - Must To Have Skills Understanding MarTech AdTech Platforms and integrations - Solid understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation content planning Sprinklr marketing Social Listening Additional Information Proven working experience 12 Years in digital marketing and in delivering marketing solutions particularly within the industry E-Commerce CPG Telecom Healthcare etc Strong understanding of marketing marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers Proficient with implementation of MarTech platforms and experience of AdTech platforms Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions customizing where required using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign Marketo Adobe Journey Optimizer Adobe Experience Platform Pega decisioning SFMC Strong experience in leading and managing email social media listening and or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A B and multivariate experiments Strong knowledge of website and marketing analytics tools e g Google Analytics NetInsight Adobe analytics WebTrends SEMRush etc Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Experience Minimum 12 year s of experience is required Educational Qualification Bachelor MBA About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women

📌 Gn - Song - Mt - Marketing Automation (sprinklr)- Manager (Bengaluru)
🏢 Accenture
📍 Bengaluru