Role Sr Content Writer From HR Tech Industry Exp 4-6 Years Work Mode Hybrid Onsite Key Responsibilities 1 Content Strategy Development o Create and execute a complete content strategy aligned with lead generation and brand awareness goals o Research industry trends competitor content and audience needs to drive relevant and engaging content 2 Content Creation o Write and develop high-quality content including blog posts case studies white papers eBooks infographics web content video scripts and email campaigns o Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space o Develop content to support product launches marketing campaigns and sales enablement 3 Lead Generation and Content Marketing o Create content optimized for SEO to drive organic traffic and generate qualified leads o Collaborate with the SEO team to ensure content is aligned with target keywords and search intent o Design and implement content distribution plans across relevant channels website social media email LinkedIn etc 4 Case Studies and White Papers o Research and create detailed case studies highlighting client success stories and RChilli s impact o Write technical and business-focused white papers that demonstrate product value and address industry pain points 5 Email and Campaign Content o Develop compelling email sequences drip campaigns and newsletters to nurture leads and drive conversions o Collaborate with the marketing team to create campaign-specific landing pages and content 6 Visual Content Collaboration o Work with the design team to develop infographics video scripts and other visual content that complements written content 7 Thought Leadership and Branding o Contribute to establishing RChilli s brand voice and thought leadership in the industry o Regularly publish content on LinkedIn and other platforms to enhance brand credibility 8 Content Performance Analysis o Monitor and analyze content performance metrics to refine and improve content strategies o Leverage data insights to create high-performing content that resonates with target audiences Requirements i Minimum 4-6 years of experience in content writing preferably in the SaaS industry i Proven track record of developing and executing successful content marketing strategies i Exceptional writing editing and proofreading skills with a keen eye for detail i Strong understanding of SEO keyword research and content optimization i Experience in creating long-form and short-form content i Ability to work independently and collaboratively in a fast-paced workplace i Excellent research skills and the ability to translate complex concepts into engaging content i Familiarity with content management systems HubSpot etc and marketing automation tools Education and Qualifications i Bachelor s degree in English Journalism Communications Marketing or a related field i Master s degree in Mass Communication Journalism or MBA in Marketing is highly preferred i Additional content marketing digital marketing or SEO certifications will be an advantage