We are looking for an experienced and forward-thinking Digital Marketing Manager to lead the development optimization and performance of our brand and product presence across multiple digital platforms This role is responsible for defining the web strategy to support business objectives enhance user experience and drive engagement conversion and brand consistency The ideal candidate combines strategic thinking with hands-on execution and a data-driven mindset The manager must develop a keen understanding of the Aerospace Defense industry the customer base electronic distribution and the competitive landscape Job Responsibilities Web Strategy Planning Develop and maintain a comprehensive web strategy that aligns business goals brand identity and marketing campaigns Translate customer needs and business objectives into an engaging and optimized online experience Own the web roadmap and lead cross-functional collaboration on prioritizing site features functionality and content User Experience UX Optimization Work closely with UX UI designers developers and content creators to improve site usability accessibility and engagement Implement strategies for site navigation structure and design to support customer journeys and conversion goals Conduct regular site audits user testing and performance evaluations to drive continuous improvement Engagement Conversion Partner on content and SEO to ensure content is optimized for search relevance and performance Ensure messaging visuals and calls to action are aligned with brand voice and campaign objectives Drive conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities Support seamless customer experiences for increased channel performance Monitor trends and analytics to adjust content strategies as needed Analytics Performance Tracking Define key web performance KPIs e g traffic bounce rate conversion time on page Leverage tools like Adobe Analytics Tag Manager Search Console and Hotjar to analyze site data and make strategic recommendations Deliver regular reporting and actionable insights to stakeholders Technology Platform Management Manage CMS platforms e g Adobe Experience Manager and coordinate with the internal digital Center of Excellence team and external vendors as needed Evaluate and implement new tools or integrations to improve web performance and personalization Desired Candidate Profile Bachelor s degree in marketing digital experience digital media or related field 12 years of experience in website strategy management or digital marketing Deep understanding of UX principles SEO best practices and web analytics Hands-on experience with CMS platforms and web optimization tools Strong project management skills with experience leading cross-functional web initiatives Excellent analytical communication and problem-solving abilities Robust business commercial and technical acumen Ability to develop articulate and implement sales strategy to grow revenue and market share Able to deal with ambiguity while still managing vision and purpose Collaborative ability to build strong relationships with cross-functional partners within a global and diverse organization Analytical and strong problem-solving skills Strong sense of urgency and bias for action Competencies SET Strategy Execution Talent for managers Job Locations Bangalore Karn taka 560076 India Travel Required Less than 10 Requisition ID 140436 Workplace Type External Careers Page Sales Marketing

📌 Manager Digital Marketing (Karnataka)
🏢 TE Connectivity
📍 Karnataka