Agency PivotRoots PivotRoots is looking for a highly analytical insight-driven and client-focused Lead - Analytics to drive data strategy and marketing intelligence across multiple brands This role blends marketing analytics client consulting adtech martech and team leadership Key Responsibilities Client Leadership Stakeholder ManagementAct as the primary analytics lead across multiple clients driving all analytical discussions performance reviews and strategic presentations Build solid relationships with client marketing media and product teams Understand client goals deeply and convert them into structured analytical problem statements Present insights and recommendations that shape decision-making at senior stakeholder levels Own timelines and ensure high-quality delivery across all analytical workflows Team Leadership Capability BuildingLead mentor and upskill a team of analysts fostering a culture of ownership analytical rigor and innovation Review outputs to ensure accuracy insightfulness and business relevance Establish standard processes frameworks and best practices for analytics delivery Marketing Analytics Performance InsightsOwn end-to-end digital marketing analytics across paid media user acquisition and retention lifecycle funnels Analyze performance across Google Ads Meta Programmatic Affiliate YouTube and other digital channels to improve ROAS CAC CPA conversions and LTV Work extensively with AppsFlyer and other MMPs for attribution analysis install tracking deep-link measurement cohort insights and channel performance evaluation Conduct advanced analyses such as funnel diagnostics cohort studies incrementality testing and attribution insights Build KPI frameworks dashboards and automated reporting systems for acquisition engagement and retention Partner closely with media teams to surface insights on budgets audience quality creatives and channel efficiency Insights Strategy MeasurementDeliver strategic high-impact insights beyond reporting highlighting opportunities risks and growth levers Lead A B test design experiment measurement and post-experiment analysis Convert complex data patterns into simple compelling narratives for leadership decision-making Skills Experience Must-Have7 years of experience in digital marketing analytics preferably in a digital agency or high-growth digital-first brand Strong command of SQL Python Pandas NumPy Stats models and visualization tools Looker Studio Power BI Tableau Deep knowledge of AppsFlyer mandatory and other MMPs install tracking cohort reporting attribution windows retargeting and measurement setup Proven ability to lead teams and manage stakeholders across multiple accounts Excellent communication storytelling and presentation skills Good-to-HaveExperience with BigQuery Snowflake Redshift or similar data warehousing environments Familiarity with product analytics tools such as Mixpanel Amplitude GA4 Explorations Exposure to CRM and engagement platforms Braze CleverTap MoEngage Understanding of statistical concepts experiment design and basic predictive modelling Contract Type Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individual s ability to perform their job

📌 Lead – Data Analytics - Csa (Maharashtra)
🏢 Havas group
📍 Maharashtra